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Hartman Group

The Hartman Group, founded 1989, is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. The company currently works out of offices in Bellevue, Washington.
Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

List of reports from Hartman Group

Integrated Health Care 9/1/1998 \| published by: Hartman Group ... society, its effects on the health care system are significant. This has manifested in the emergence of holistic medical therapies, such as acupuncture, herbal supplements, hypnosis and chiropractic care into popular health care culture. These ... \| more... Search inside this report	$250.00
Natural Sensibility: A Study of America's Changing Culture and Lifestyle 9/1/1998 \| published by: Hartman Group ... kind, this report is meant to fill in the gaps (cultural change, lifestyles, behavior, context, etc.) left by traditional quantitative research. Data for this report was gathered in the form of 500 hours of interviews ... \| more... Search inside this report	$125.00
The Organic Consumer Profile 4/1/1999 \| published by: Hartman Group ... are currently using organic products. Within that figure, we segmented users with similar characteristics into distinct groups to better understand what drives participation in the organic market. Results include consumer demographics, top products, top brands, ... \| more... Buy by the section \| Search inside this report	$275.00
Food and the Environment: A Consumer's Perspective - Phase Three 7/1/1999 \| published by: Hartman Group ... these resegmentations, Phase Three examines reasons for changes in the segments in the context of: Changes in the organic and natural food marketplace: Increased product availability; product proliferation; national rulings and increased awareness of organic ... \| more... Buy by the section \| Search inside this report	$30.00
Vitamins, Minerals, Herbs & Supplements: A Year in Review 1999 2/1/2000 \| published by: Hartman Group ... trends of 1999; Usage patterns of vitamins/minerals & herbals/supplements; Top reasons for supplement use; Monthly sales and purchase breakdown of distribution channels, including: Food, Drug & Mass, Health & Natural Food Store, Consumer Direct, Mass ... \| more...	$250.00
U.S. Consumer Use of Vitamins, Minerals, Herbs and Supplements: VMHS Phase Three 4/1/2000 \| published by: Hartman Group ... a member who has used a dietary supplement in the past three months. Information covered in VMHS: Phase Three includes: Detailed household penetration of specific VMHS products Products purchased Channels of distribution Product correlations Indices ... \| more...	$30.00
The Hartman Report: Destination Wellness, Phase I 4/1/2000 \| published by: Hartman Group ... supermarket industry and those businesses newly interested in the health and wellness category in understanding current market dynamics and strategic requirements to maximize wellness shopping in the traditional grocery setting. This is done through an ... \| more... Search inside this report	$39.95
The Organic Lifestyle Shopper Study 9/1/2000 \| published by: Hartman Group ... qualitative methodologies, with some quantitative measures of organic behaviors. Organic consumer segmentation from core to periphery The organic lifestyle evolution from periphery to mid-level and mid-level to core Organic product usage and cross-usage patterns Organic ... \| more... Buy by the section \| Search inside this report	$500.00
Healthy Living: Vitamins, Minerals, Herbs & Supplements 4/1/2001 \| published by: Hartman Group ... Group is the authority on market research in the VMHS category. Because of increasing consumer interest and media attention, the supplement category is growing exponentially, and only manufacturers that understand these evolving VMHS consumers will ... \| more... Buy by the section \| Search inside this report	$1,000.00
Healthy Living: Organic & Natural Products 4/1/2001 \| published by: Hartman Group ... medium and small companies contending for both existing customers and entirely new emerging consumer market segments. Healthy Living: Organic & Natural Products is The Hartman Group's most comprehensive report to date and defines the market ... \| more... Buy by the section \| Search inside this report	$250.00
Healthy Living: Natural Personal Care & Household Products 7/1/2001 \| published by: Hartman Group ... for participants in the natural personal care and natural household products categories is to distinguish or differentiate these products from other "non-natural," traditional products. Healthy Living: Natural Personal Care & Household Products is The Hartman ... \| more... Buy by the section \| Search inside this report	$250.00
Children's Wellness: Understanding Children's Health & Wellness Needs 11/1/2001 \| published by: Hartman Group ... Analysis The Hartman Model: Understanding the World of Children's Wellness Wellness lifestyle segmentation Parent's health and wellness perspectives for themselves and their children Children's perspective on health and wellness, including use of language and visual ... \| more... Buy by the section \| Search inside this report	$150.00
Women's Wellness: Identifying Women's Wellness Needs 2/1/2002 \| published by: Hartman Group ... women's attitudes and behaviors with respect to their own health and wellness. Findings were then applied using The Hartman Model to determine the World of Women's Wellness and target consumer segments. Specific findings include: What ... \| more... Buy by the section \| Search inside this report	$3,750.00
Wellness Myths & Misperceptions: A Hartman Group Industry 8/1/2002 \| published by: Hartman Group ... Myth #3: "Wellness is just a small niche market." In "Wellness Myths and Misperceptions" we address this and several other common myths in the health and wellness industries based on consumer interviews and survey findings. \| more... Search inside this report	$100.00
Organic Consumer Evolution 2003 3/1/2003 \| published by: Hartman Group ... perception and behavior to support marketing implications and recommendations for the high-growth category of organic food and beverages. Qualitative research for this report was conducted in Seattle, San Francisco, Denver, Boston, Chicago and New York. ... \| more... Buy by the section \| Search inside this report	$1,500.00
Wellness Interactive Survey: Healthy Beverages Report 4/1/2003 \| published by: Hartman Group ... groups, including the total sample, age groups (18-25, 26-35, 36-45, 46-55 and 56-70), gender and lifestyle groups (Vegetarian, Healthy Family, Sports & Fitness, Organic, Environmental and Healthy Living). Wellness Interactive contains over 4,000 wellness consumers ... \| more... Search inside this report	$30.00
Pulse Report: The Low-Carb Diet and Today's Consumer 10/8/2003 \| published by: Hartman Group ... methodologies, we reveal the logical and not so logical connections between consumers' lifestyles, eating habits, and adherence to low-carb diets. We estimate the prevalence and expected adherence rate of low-carb dieting among consumers as well ... \| more... Buy by the section \| Search inside this report	$30.00
Connecting Beverage Consumption and Consumer Moods 1/15/2004 \| published by: Hartman Group ... mood or feeling. It is not enough anymore for beverage retailers and manufacturers to simply formulate drinks to satisfy a functional beverage need. Given the ever-widening range of beverage choices, consumers rely on more than ... \| more... Buy by the section \| Search inside this report	$30.00
Obesity in America: Understanding Weight Management from a Consumer Perspective 3/15/2004 \| published by: Hartman Group ... most overweight individuals appear unable to address their "problem"? In contrast, the consumer perspective is this: being overweight is not a physical health problem. That is the belief of the majority of U.S. consumers, according ... \| more... Search inside this report	$2,500.00
The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective 7/19/2004 \| published by: Hartman Group ... very few consumers were intentionally on a strict low-carb diet. To explore this disconnect and truly understand how to effectively communicate with these consumers, we launched this in-depth study: The Vanishing Potato. What we found ... \| more... Buy by the section \| Search inside this report	$50.00
Organic Food & Beverage Trends 2004: Lifestyles, Language and Category Adoption 8/11/2004 \| published by: Hartman Group ... Currently, 66% of consumers report being users of organic. More than 40% of those (or 27% of the total population) report being regular (i.e. weekly) organic users. This latest report looks at the current trends ... \| more... Buy by the section \| Search inside this report	$30.00
Cultural Legitimacy 9/1/2004 \| published by: Hartman Group ... most don't. It could be that the concept wasn't very good, didn't really solve an important problem-or if it did, it wasn't practical for whatever reason, perhaps it just didn't taste very good. And there ... \| more... Search inside this report	$30.00
Trans Fats: The Consumer Issue That Never Was 12/1/2004 \| published by: Hartman Group ... timely then, to look closer at how consumers approach trans fats. Are they concerned about them? Are they avoiding them? Do they even know what trans fats are? This report looks at the current state ... \| more...	$30.00
Wellness Lifestyle Insights: Evolution of Consumer Trends in Health & Wellnes Data Tables 4/1/2005 \| published by: Hartman Group ... to stay healthy, wanting to prevent future illness and wanting to feel better. The following data tables provide survey item results from our Wellness 2005 Survey categorized by age, gender, education, household income and religion. \| more... Search inside this report	$500.00
Food Safety From A Consumer Perspective 7/1/2005 \| published by: Hartman Group ... States in January 2004). To gauge public reaction to the mad cow event and other concerns for food safety, The Hartman Group conducted two identical on-line Internet surveys: one in January 2004 and another in ... \| more... Search inside this report	$50.00

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