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Global Advertising Strategies, Inc.

Global Advertising Strategies is the leader in multicultural marketing, specializing in US Eastern European markets; and the only agency conducting proprietory market research on the ethnic communities. Today, US mainstream market is largely conquered; it is extremely difficult and resource-consuming to find a prospective niche in it. Ethnic America provides an attractive alternative to the mainstream market. In order to find a prospective niche in it, however, one needs to evaluate it, which is often impossible to do without speaking the language and knowing the cultural background and mentality; and this is where Global pitches in.
We are not just quality information suppliers; we are analysts and market experts.
Quality Information: Our constant emphasis on quality and precision of data gathering, evaluation and analysis ensures accurate, complete and clear picture of the ethnic market in question.
Expert Analysis: Our bilingual interveiwers and analysts alike have marketing backgrounds and have been working with the ethnic markets for many years, specializing in various business sectors.
Future Focus: Our forward-looking analysis concentrates on market appraisal, seeking new opportunities and ideas to allow for instant business growth.

List of reports from Global Advertising Strategies, Inc.

Banking and Insurance Services Market in Poland 1/1/2002 \| published by: Global Advertising Strategies, Inc. ... overview of the market, evaluating the most popular banking services, major banks, and insurance companies in Poland. The study: Collects information on consumer attitudes, trust, and loyalty towards particular banks and insurance companies, and compares ... \| more... Search inside this report	$3,200.00
The Market of Payment Cards in Poland 2/1/2002 \| published by: Global Advertising Strategies, Inc. ... report provides data describing the present situation on the market as well as the market trends based on both past statistics and forecasts of future trends. The following statistics are presented: number of payment card ... \| more... Search inside this report	$3,200.00
The Demand on Life/Disability Insurance by the Polish, Russian, Romanian Markets in the USA 6/25/2002 \| published by: Global Advertising Strategies, Inc. ... efficient means of information delivery pertinent to each community, etc. The study is based on the primary data collected from a representative sample of each community using Global's proprietory methodology and design. The survey is ... \| more... Buy by the section \| Search inside this report	$249.00
Money Transfer Services on the Polish, Russian and Romanian Markets in the US. 7/23/2002 \| published by: Global Advertising Strategies, Inc. ... and destination of transfers, reasons for transferring funds, typical amount transferred per transaction, and key considerations in choosing the service provider The level of consumer satisfaction with various aspects of performance of money transfer companies, ... \| more... Search inside this report	$499.00
RUSSIAN IP-TELEPHONY MARKET: Operators, Services and applied Equipment for Voice over IP technology 8/1/2002 \| published by: Global Advertising Strategies, Inc. ... the overall volumes of VoIP traffic and the assessment of the volume and structure of traffic maintained by major Russian IP-telephony operators. This document encompasses three groups of VoIP network operators, categorizing them in accordance ... \| more... Search inside this report	$3,990.00
The Credit Card Usage by the Polish, Russian, Romanian Markets in the USA 8/5/2002 \| published by: Global Advertising Strategies, Inc. ... attractive credit card features for each community, and indicates the most efficient means of information delivery pertinent to each community. The collected data also suggests certain shortcomings of credit card providers (CCPs) in marketing to ... \| more... Search inside this report	$119.00
Health Insurance on the Polish, Russian and Romanian Markets in the US 9/19/2002 \| published by: Global Advertising Strategies, Inc. ... is a lack of information about some products/services within those markets. Health Insurance is one example: not only is there a lack of information about Health Insurance available to the ethnic communities, but even the ... \| more... Search inside this report	$249.00
Major Characteristics and Behavior Patterns of Eastern European American Investors 10/20/2002 \| published by: Global Advertising Strategies, Inc. ... of the current economic situation. The study draws profiles of typical groups of Eastern European American investors, reflecting their portfolio sizes, asset classes they invest in, investment styles and other patterns of their investment behavior. \| more... Search inside this report	$100.00
Food Retail Networks in Russia 12/15/2002 \| published by: Global Advertising Strategies, Inc. ... in the survey, and the prospects for the development of supermarket chains in Russia are reviewed. The report comprises estimates for the volume of the market of food supermarkets, a forecast for its growth, and ... \| more... Search inside this report	$3,990.00
Optimal Strategies for Marketing Pharmaceuticals to Eastern European Americans 5/15/2003 \| published by: Global Advertising Strategies, Inc. ... mainstream American consumers in such areas as: knowledge level about pharmaceutical manufacturers and brands, sources of information on drug selection, preferences in brand vs. generic drugs, and others. Some of the findings are: 1. Only ... \| more... Search inside this report	$800.00
SURVIVING THE TELECOM MELTDOWN: Competition in the Eastern European American Long Distance Market and How It Affects the Industry Establishment 9/12/2003 \| published by: Global Advertising Strategies, Inc. ... giants like AT&T, MCI, and Sprint are not taking advantage of the benefits that ethnic markets offer, losing potential customers to small providers like Econodial and Master Call. As a result, a dozen of ethnic ... \| more... Search inside this report	$19,900.00
Health Insurance in Multicultural America 12/1/2003 \| published by: Global Advertising Strategies, Inc. ... of the increasing unemployment rate, the number of people without health insurance has been rising in the recent years. In 2002 the number of uninsured people was 43,574,000 or 15.2% of the nation. Since the ... \| more... Search inside this report	$119.00
Passengers Preferences in Choosing a Carrier for Flights to Eastern and Central Europe 1/26/2004 \| published by: Global Advertising Strategies, Inc. ... survey ""Passengers Preferences in Choosing a Carrier for Flights to Eastern and Central Europe"". This survey covers three groups of US passengers: Mainstream Americans, Hungarian-Americans and emigrants from the former USSR. The results will reveal ... \| more... Search inside this report	$2,100.00
Potential Combinations in the Russian-American and Russian VOIP Startup Segment 2/2/2004 \| published by: Global Advertising Strategies, Inc. ... U.S. that dominate Russian-American telecom niche are mainly startups offering inexpensive connectivity to major cities in the former Soviet Union. These carriers have exhausted their cost sitting potential and as their customer care and acquisition ... \| more... Search inside this report	$1,200.00
Wireless Services for Polish-Americans. How to Win: Hearts and Minds Marketing. (Survey) 3/10/2004 \| published by: Global Advertising Strategies, Inc. ... are independent dealers who are typically community-oriented and thus can't sway a large consumer demographic one way or the other. The largest Eastern European ethnic group in the U.S. - Polish-Americans -- should be one ... \| more... Search inside this report	$1,200.00
Wireless Services for Ukrainian and Russian-Americans. How to Win: Hearts and Minds Marketing. (Survey) 4/14/2004 \| published by: Global Advertising Strategies, Inc. ... there is no market dominant. T-Mobile leads with a slight margin in market share with Russian Americans; Ukrainian Americans slightly prefer AT&T Wireless to other providers . Similarly there is no clear winner on the ... \| more... Search inside this report	$1,650.00
Preferences of Polish-Americans in Choosing a Carrier for Flights to Eastern and Central Europe 5/14/2004 \| published by: Global Advertising Strategies, Inc. ... air transit market. Cultural, economic and marketing differences of Polish-Americans shopping for airfares for travel to Eastern and Central Europe are revealed in a new survey by Global, "Preferences of Polish-Americans in Choosing a Carrier ... \| more... Search inside this report	$1,650.00
Last Mile VolP Incites Marketing Rivalry 9/14/2004 \| published by: Global Advertising Strategies, Inc. ... AT&T, Time Warner, Cox and Cablevision. Using its proprietary methodology, Global analyzed VoIP service providers based on several factors, including: Attractiveness to Consumers, Potential for Growth, Quickness to React to Competitors' Offerings and Marketing Approach. ... \| more... Search inside this report	$2,995.00
The Burgeoning Battle for Travellers to Central and Eastern Europe: 11/29/2004 \| published by: Global Advertising Strategies, Inc. ... and travel publications such as Condé Nast Traveler touting CEE cities as top destinations, why are there not more direct flight options? At the end of 2003, Delta was the only major American airline flying ... \| more...	$1,500.00
MVNO Marketing Effectiveness 4/4/2005 \| published by: Global Advertising Strategies, Inc. ... Virtual Network Operators (MVNOs) fortifying the ranks of tier two players. MVNOs are a European phenomenon, introduced in the U.S. first by players servicing ethnic communities. Youths as a target demographic gave MVNOs a high ... \| more... Search inside this report	$2,995.00
Financial Services and the Underbanked 4/4/2005 \| published by: Global Advertising Strategies, Inc. ... expand financial relationships with banks with educational, car, mortgage, and small business loans. This is “mainstream” America, which tends to be heavily credit leveraged through a complicated web of relationships with many types of financial ... \| more... Search inside this report	$2,995.00
Multicultural Marketing Trends in Retail Industry 9/26/2005 \| published by: Global Advertising Strategies, Inc. ... Central and Eastern European Americans, Hispanic Americans, African Americans, and Asian Americans. The growth of these multicultural populations (and their subsequent increase in buying power) in the United States is creating opportunities for Retailers to ... \| more... Search inside this report	$1,495.00
Top 20 Multicultural Markets: Toolkit For Marketing Managers 11/16/2005 \| published by: Global Advertising Strategies, Inc. ... tap into the top 20 niche ethnic markets in the U.S. The demographics listed in this report include descriptions of Americans of Bosnian, Croatian, Czech, Egyptian, Greek, Hungarian, South Indian, Iranian, Israeli, Jordanian, Lebanese, Lithuanian, ... \| more... Search inside this report	$17,000.00
Alcohol Preferences of Russian Americans 4/17/2006 \| published by: Global Advertising Strategies, Inc. ... and vodka Ketel One, the latest poll conducted by Global Advertising Strategies shows. The current survey, titled Alcohol Preferences of Russian Americans concluded that almost a quarter of Russian-Americans (24%) consume alcohol a few times ... \| more... Search inside this report	$1,495.00
Consumer Preferences of the South Asians in the U.S. -- "Lifestyle and Entertainment" industry 5/7/2007 \| published by: Global Advertising Strategies, Inc. ... services that make their lives easier and better: cable television, latest electronic gadgets, travel abroad, and education. The report offers a detailed analysis of brand prefences, cultural influences, and overall entertainment spend of the community. \| more... Search inside this report	$195.00

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