Home > List All Publishers > Emerald Group Publishing Limited

Emerald Group Publishing Limited

Emerald is the international publisher of the world's widest range of management and library & information services journals and databases, as well as a strong specialist range of engineering, applied science and technology journals. As an internationally-recognised publisher, Emerald is committed to offering high quality, valuable products while honouring our pledge to contributors of enabling the widest possible dissemination of their work through traditional (via subscription) and non-traditional (via partnership) distribution models.

List of reports from Emerald Group Publishing Limited

E-Business 2/10/2004 \| published by: Emerald Group Publishing Limited ... innovation networks, e-business scenarios for small and medium-sized firms, business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-up companies. Other papers in this e-book look at Online banking information ... \| more... Search inside this report	$199.00
Pathways Less Traveled To Value Creation: Interaction, Dialogue And Knowledge Generation 3/22/2004 \| published by: Emerald Group Publishing Limited ... e-book entitled “Pathways less traveled to value creation: interaction, dialogue and knowledge generation” articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it. ... \| more... Search inside this report	$199.00
Action Research In Marketing 3/30/2004 \| published by: Emerald Group Publishing Limited ... marketing to marketing planning. They also cover a range of methods. The first six deal with traditional action research, the next deals with action learning, and the final one is an example of case research. \| more... Search inside this report	$199.00
The Industrial Marketing And Purchasing Group And International Marketing 5/10/2004 \| published by: Emerald Group Publishing Limited ... different aspects of a network view of international marketing and purchasing. The first paper by Veludo et al. illustrates the complexity of relationships that often exist in international marketing, using as an example automotive components ... \| more... Search inside this report	$199.00
International Marketing In The Asia-Pacific Region: Part 2 6/30/2004 \| published by: Emerald Group Publishing Limited ... aspect of international marketing in the region. It also considers the entry of an increasing number of international retailers into the region, particularly the Chinese market, as an important international marketing development. Coverage of international ... \| more... Search inside this report	$199.00
Qualitative Research At The Marketing / Entrpreneurship Interface 7/9/2004 \| published by: Emerald Group Publishing Limited \| more... Search inside this report	$199.00
The European Clothing Industry: Meeting The Competitive Challenge 8/18/2004 \| published by: Emerald Group Publishing Limited \| more... Search inside this report	$199.00
Fashion Marketing: Building The Research Agenda 9/3/2004 \| published by: Emerald Group Publishing Limited ... diversity of the research area that is fashion marketing. The papers published here can be tentatively grouped into four main areas: fashion retail marketing, operational issues in fashion marketing, consumption and fashion marketing and the ... \| more... Search inside this report	$199.00
Developments In Export Marketing 9/3/2004 \| published by: Emerald Group Publishing Limited ... economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of ... \| more... Search inside this report	$199.00
The Academic/Practioner Divide In Marketing: Myth Or Reality? 9/3/2004 \| published by: Emerald Group Publishing Limited ... and the practitioner community. The papers presented in this e-book, which explore the nature of the “academic-practitioner divide”, investigates the reasons for it and the barriers to communication that exist, and put forward ideas for ... \| more... Search inside this report	$199.00
Typical Food Products Marketing: Tales From The Italian Food And Beverage Industry: A Case Study Approach 11/16/2004 \| published by: Emerald Group Publishing Limited ... in a particular category of food productions, whose increasing economic importance is under everybody’s eyes: the typical products. What is a typical food product? Which are the interesting cues about it? What does it express ... \| more... Search inside this report	$199.00
Product Portfolio Management and Corporate Performance in the Banking Sector 2/11/2005 \| published by: Emerald Group Publishing Limited ... researchers in the field. There is still much to be learned about how product lines developed by banks and other financial institution can simultaneously serve both the customers’ and the bank’s needs in an efficient ... \| more... Search inside this report	$199.00
New Paths to Thick Descriptions: innovativeness in data collection and interpretation 4/15/2005 \| published by: Emerald Group Publishing Limited ... completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption. \| more... Search inside this report	$199.00
The State of Research in Marketing 4/15/2005 \| published by: Emerald Group Publishing Limited ... and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research \| more... Search inside this report	$199.00
Marketing 4/29/2005 \| published by: Emerald Group Publishing Limited ... a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability. This e-book takes a look at how blue chip organizations have implemented differing, yet effective ... \| more... Search inside this report	$199.00
Cultural Perspectives On Services Marketing 6/3/2005 \| published by: Emerald Group Publishing Limited ... - The research seeks to extend the notions of utilitarian and hedonic value to account for outcomes of consumer service encounters. Design/methodology/approach - The research question is examined using a sample of Korean restaurant consumers ... \| more... Search inside this report	$199.00
Doing Business In A Digital World 6/24/2005 \| published by: Emerald Group Publishing Limited ... Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second ... \| more... Search inside this report	$199.00
Demographic Change And The Fashion Market 9/23/2005 \| published by: Emerald Group Publishing Limited ... and its influence on purchasing behaviour. Purpose - The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. ... \| more... Search inside this report	$199.00
Ethics and International Marketing: Research Background and Challenges 9/30/2005 \| published by: Emerald Group Publishing Limited ... reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field. Purpose ... \| more... Search inside this report	$199.00
Pharmaceutical Marketing 11/11/2005 \| published by: Emerald Group Publishing Limited ... of drugs over the Internet, pharmaceutical companies’ marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, this e-book will provide many new ... \| more... Search inside this report	$199.00
Corporate Marketing: Insights and Integration Drawn From Corporate Branding Corporate Identity Corporate Communication and Visual Identification 4/8/2006 \| published by: Emerald Group Publishing Limited ... of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and ... \| more... Search inside this report	$199.00
Consumption, Culture and Consumer Life-choices in Australia 4/14/2006 \| published by: Emerald Group Publishing Limited ... consumer culture and consumption in the Australian setting. Purpose - The purpose of this paper is to delve into the nature of ethnography to evaluate its potential as an applied qualitative research method in commercial ... \| more... Search inside this report	$199.00
Reflections On Business-to-Business Marketing In The Twenty-first Century 4/14/2006 \| published by: Emerald Group Publishing Limited ... In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that ... \| more... Search inside this report	$199.00
Relationship Theory and Business Markets 4/21/2006 \| published by: Emerald Group Publishing Limited ... managing. The perception of these issues led the pioneers to challenge established, mostly transaction based theories on the market and marketing. Early contributors, such as Arndt, perceived relationships as attempts to domesticate the market. Currently ... \| more... Search inside this report	$199.00
Marketing Education: Constructing The Future 5/19/2006 \| published by: Emerald Group Publishing Limited ... be, played by marketing education? What is the knowledge base a marketer might be expected to have? How might students be equipped to develop a career in marketing? What should the balance be between skills ... \| more... Search inside this report	$199.00

< prev 1 2 3 4 5 6 7 8 9 10 next >