DVR Research Institute

The DVR Research Institute is the leading research and consulting services company focused on DVRs and their impact on the effectiveness of TV advertising. It advises buyers and sellers of TV advertising on strategies to respond to the new DVR reality.

 DVR Research Institute
 

List of reports from DVR Research Institute

Advertising in the DVR Age - The Strategic Response of Advertising Executives to DVR Viewership
5/31/2009 | published by: DVR Research Institute
... commercial viewing habits. Few reports however address the implications of these changes on the efficiency of TV advertising. Even fewer deal with the crucial issue of how buyers and sellers of TV advertising can and ...  |  more...
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