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Borrell Associates Inc.

Every year we update each of the verticals (auto, real estate, recruitment) with major reports. Our annual reports also include our survey of what local sites earn, the Outlook report on the coming year. Other reports target market conditions and trends such as online video advertising, podcasting, email marketing, and online promotions. All of these emphasize LOCAL and our forecasts of dollars to be spent and received in each market.

List of reports from Borrell Associates Inc.

Borrell Report Subscription periodical \| published by: Borrell Associates Inc. ... into your business plans About Our Reports and Subscription: Your subscription to Borrell Reports covers national / international trends in LOCAL Interactive advertising with 10-12 reports per year. Every year we update each of the ... \| more...	$2,995.00
What Local Web Sites Earn Report 2008 5/1/2008 \| published by: Borrell Associates Inc. ... ad spending. We forecast local online ad spending will reach over $18 billion next year, an almost 50% growth in local online advertising. In this report you'll learn: • Why we're seeing a huge local ... \| more... Search inside this report	$995.00
What's A Web Site Worth? Valuation Metrics For Local Web Sites 9/1/2008 \| published by: Borrell Associates Inc. ... Associates has teamed up with BIA Financial Networks to analyze local Web site financials in an attempt to answer the question. This ground-breaking report details how to go about determine your local Web site’s value. \| more... Search inside this report	$995.00
2009 Outlook: Local Interactive Advertising 11/1/2008 \| published by: Borrell Associates Inc. ... some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation’s economy. \| more... Search inside this report	$995.00
Online Marketing Expenditures By DMA - Q3 2008 Forecast 11/1/2008 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The version for our subscribers and clients includes a more granular look at the different components of online ad spending in each market - Banners, Local ... \| more...	$995.00
Classifieds Ad Spending Tables: Real Estate 1/1/2009 \| published by: Borrell Associates Inc. ... forecasts so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as a zip ... \| more...	$2,095.00
Classifieds Ad Spending Tables: Automotive 1/1/2009 \| published by: Borrell Associates Inc. ... so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as a zip file, ... \| more...	$2,095.00
Online Marketing Expenditures by DMA - 2008 Final Estimates - complete 2/1/2009 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ... \| more...	$1,095.00
Online Marketing Expenditures by DMA - 2008 Final Estimates - totals only version 2/1/2009 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ... \| more...	$295.00
Main Street Goes Interactive: How small businesses are spending their online dollars 3/1/2009 \| published by: Borrell Associates Inc. Are small- and medium-sized business owners changing their spending habits? Are they abandoning traditional media for the Internet? Is the recession a tipping point for their ad spend? \| more... Search inside this report	$995.00
What Local Media Web Sites Earn: 2008 Survey 5/1/2009 \| published by: Borrell Associates Inc. ... legacy media However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. It’s all outlined here in our 7th annual revenue survey of over 6,000 local Web sites. \| more... Search inside this report	$995.00
Direct Mail Falls, E-mail Soars 5/1/2009 \| published by: Borrell Associates Inc. ... direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising. ... \| more... Search inside this report	$995.00
From the Brink - Newspapers Stop Their Slide 8/1/2009 \| published by: Borrell Associates Inc. ... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. \| more... Search inside this report	$295.00
2009 US Media Profile 8/1/2009 \| published by: Borrell Associates Inc. ... consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM ... \| more...	$600.00
Data Market Projections for Newspaper Ad Revenue 8/4/2009 \| published by: Borrell Associates Inc. ... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. \| more... Search inside this report	$295.00
DMA Online Market Expenditure Projections for 2009, per Q2 Data - complete 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| more...	$1,095.00
DMA Online Market Expenditure Projections for 2009, per Q2 Data - totals only version 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| more...	$295.00
Media Usage: 2009 R1 Total US 9/17/2009 \| published by: Borrell Associates Inc. ... on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster ... \| more...	$600.00
2010 Outlook: Local Interactive Advertising 10/1/2009 \| published by: Borrell Associates Inc. ... at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we’re expecting ... \| more... Search inside this report	$995.00
Classifieds Ad Spending Tables Q2 2009: Automotive, Real Estate & Recruitment 10/23/2009 \| published by: Borrell Associates Inc. ... to the vertical. They also provide ad spend forecasts so that managers can make decisions based on trends. In addition, a vertical report can purchased for any local market definition (DMA, county, city, ZIP code). \| more... Search inside this report	$2,095.00
Ad Networks and Agencies: The Next Wave in Display Advertising 2/1/2010 \| published by: Borrell Associates Inc. ... websites. It may mean a bonanza for local media managers, many of whom operate sites with half their inventory unsold. The biggest beneficiaries are likely to be newspaper, TV and yellow pages websites, which control ... \| more...	$995.00
Classifieds Ad Spending Tables: Recruitment 3/1/2010 \| published by: Borrell Associates Inc. ... so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as an Excel file. ... \| more...	$2,095.00
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In 4/1/2010 \| published by: Borrell Associates Inc. ... the local level are enormous. This report examines mobile marketing, breaking down the difference between mobile advertising and mobile promotions, and examines what appears to be the first “killer app” for mobile: couponing. It is ... \| more... Search inside this report	$995.00
The Social Networking Explosion: Ad Revenue Outlook 6/1/2010 \| published by: Borrell Associates Inc. ... and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the paper is the latest local and national ad and promotions spending projections for social ... \| more... Search inside this report	$995.00
2011 Online Marketing Expenditure Forecast by DMA 8/1/2010 \| published by: Borrell Associates Inc. ... the National, Local and Total projections by: ADVERTISING Display (Run-of-Site) Display (Targeted) E-mail Paid Search Streaming Video Streaming Audio MARKETING Mobile PROMOTIONS Coupons Sampling White Paper Licensing Sweepstakes/Contests Other Sponsorships Proximity Marketing Customer Retention Event ... \| more...	$995.00

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