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American Affluence Research Center

The mission of the AARC is to provide reliable marketing information about the values, lifestyles, attitudes, and purchasing behavior of the most affluent segments of the U.S. population.

List of reports from American Affluence Research Center

The Current Economy and Its Effects on the Savings and Investments of Affluent Americans 10/1/2002 \| published by: American Affluence Research Center ... planners and advisors. The report concludes with an examination of the many ways that the stock market decline has influenced the lives of the affluent, and who they feel is most responsible for the decline. ... \| more...	$247.50
Affluent Market Tracking Study #3: Spring 2003 Survey of the Wealthiest 10% of US Households 4/1/2003 \| published by: American Affluence Research Center ... the lifestyles, spending habits, retirement plans and investment objectives of the affluent. The report also shows how the affluent view themselves as shoppers relative to the way they viewed themselves one year ago. The report ... \| more... Search inside this report	$195.00
Affluent Market Trackign Study #4: Fall 2003 Survey of the Wealthiest 10% of US Households 10/1/2003 \| published by: American Affluence Research Center ... types, from cookware to prescription medications to stocks and mutual funds. The report identifies the types of non-profit organizations that are most likely to be the beneficiaries of major gifts from the affluent. Also identified ... \| more... Search inside this report	$195.00
Affluent Market Tracking Study #5: Spring 2004 Survey of the Wealthiest 10% of US Households 4/1/2004 \| published by: American Affluence Research Center ... non-news magazines read regularly; the ways that the affluent learn about new home products and new resorts and vacation destinations; and the things that give the affluent the most pleasure or satisfaction. The report shows ... \| more... Search inside this report	$195.00
Affluent Market Tracking Study #6: Fall 2004 Survey of the Wealthiest 10% of US Households 11/1/2004 \| published by: American Affluence Research Center ... retail outlets is provided. Plans for vacation travel outside the continental U.S. in the 4th quarter of 2004 is also provided with a focus on destinations, planned cruises, hotel chains selected, vacation duration, and anticipated ... \| more... Search inside this report	$195.00
Affluent Market Tracking Study #7: Spring 2005 Survey of the Wealthiest 10% of US Households 5/1/2005 \| published by: American Affluence Research Center ... designer/couture apparel, major home appliances, home entertainment equipment, and cruise lines). Data on the awareness of, ownership of, and intentions to purchase variations of the new concepts of fractional ownership and membership clubs for vacation ... \| more...	$350.00
Forecasts of New Home Acquisitions and Remodeling by The Affluent Market: Primary Residences and Vacation Homes 8/8/2005 \| published by: American Affluence Research Center ... measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for a ... \| more...	$160.00
The Affluent Market for Fractional Ownership and Membership Clubs: Vacation Homes, Jets, and Yachts 8/8/2005 \| published by: American Affluence Research Center ... surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for ... \| more...	$200.00
The Affluent Market for Vacation Homes: Full and Fractional Ownership and Destination Club Memberships 8/8/2005 \| published by: American Affluence Research Center ... surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for ... \| more...	$180.00
Affluent Market Tracking Study #8: Fall 2005 Survey of the Wealthiest 10% of U.S. Households 10/21/2005 \| published by: American Affluence Research Center ... average net worth of $2.7 million). These surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. ... \| more...	$350.00
Affluent Market Tracking Study #9: The Twice -Yearly Survey of the Wealthiest 10% of U.S. Households 4/14/2006 \| published by: American Affluence Research Center ... average net worth of $2.7 million). These surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. ... \| more...	$350.00
The Affluent Market for Selected Upscale Products and Services 5/31/2006 \| published by: American Affluence Research Center ... households assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for a variety of different products and ... \| more...	$190.00
The Affluent Market Tracking Study #10: Fall 2006 Semi-Annual Survey of the Wealthiest 10% of U.S. Households 10/12/2006 \| published by: American Affluence Research Center ... average net worth of $2.7 million). These surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. ... \| more...	$350.00
The Affluent Market For Christmas and Hanukah Holiday Gifts: Second Annual Forecast of December Holiday Gift Expenditures and The Recipients, Types, and Retail Sources of the Gifts 10/31/2006 \| published by: American Affluence Research Center ... surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for ... \| more...	$200.00
Affluent Market Tracking Study #11, Spring 2007: Survey of the Wealthiest 10% of US Households 4/18/2007 \| published by: American Affluence Research Center ... These surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. The survey tracks plans for major ... \| more...	$395.00
Affluent Market for Vacation Homes: Full and Fractional Ownership and Destination Club Memberships 4/18/2007 \| published by: American Affluence Research Center ... of 11.2 million households with an average $3.1 million net worth). These surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their ... \| more...	$250.00
The Affluent Market for Home Acquisitions, New Construction, and Remodeling: Primary Residences and Vacation Homes 4/26/2007 \| published by: American Affluence Research Center ... of 11.2 million households with an average $3.1 million net worth). These surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their ... \| more...	$150.00
Affluent Market Tracking Study #12, Fall 2007: Survey of the Wealthiest 10% of US Households 10/15/2007 \| published by: American Affluence Research Center ... surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. The survey tracks plans for major purchases ... \| more...	$395.00
Affluent Market Tracking Study #13, Spring 2008 Survey of the Wealthiest 10% of US Households 4/16/2008 \| published by: American Affluence Research Center ... determined by The Federal Reserve Board. These surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. ... \| more...	$395.00
Affluent Market Tracking Study #14, Fall 2008 10/23/2008 \| published by: American Affluence Research Center ... determined by The Federal Reserve Board. These surveys regularly measure and track their current views as well as their 12-month outlook for the economy, the stock market and their personal earnings, savings, and investment objectives. ... \| more...	$395.00
Luxury Defined: What the Affluent Will Spend for Luxury 11/24/2008 \| published by: American Affluence Research Center ... the brand they would most likely purchase for each of the items. The goal was to understand how affluent consumers define the word “luxury”, which is a very ambiguous word for which there is no ... \| more...	$595.00
Affluent Market Tracking Study #15, Spring 2009 4/1/2009 \| published by: American Affluence Research Center ... determined by The Federal Reserve Board. These surveys regularly measure and track their 12-month outlook for the economy, the stock market and their personal earnings, savings, investment objectives, and spending plans for 17 product categories ... \| more...	$395.00
Affluent Market for Vacation Homes: Full and Fractional Ownership and Destination Club Memberships 4/21/2009 \| published by: American Affluence Research Center ... data derived from a series of questions about vacation home ownership and familiarity with the concepts of Private Residence and Destination Clubs. Brand awareness, current ownership, and interest in purchase (during the next 12 months) ... \| more...	$295.00
Affluent Market Tracking Study #16, Fall 2009 Survey of the Wealthiest 10% of US Households 10/1/2009 \| published by: American Affluence Research Center ... and luxury consumers: Should you be concerned about the prevalence of the concepts of "stealth wealth" and "luxury shame"? What is the "new normal" and will the affluent return to pre-recession levels of spending? Which ... \| more...	$395.00
Affluent Market Tracking Study #17, Spring 2010 Survey of the Wealthiest 10% of US Households 4/1/2010 \| published by: American Affluence Research Center ... and luxury consumers. This report identifies: Spending plans over the next 12 months of both the luxury and affluent consumers (and they are often different) Which of 17 product categories show the most sales potential ... \| more...	$395.00

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