Ad-ology

The Media Influence on Consumer Choice survey is conducted throughout the year by Ad-ology Research to study on-line, social, and traditional media influence on buying decisions.

Ad-ology Research analyzes key marketing and advertising trends in over 370 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology Research is a division of Sales Development Services (SDS), Inc. - a Westerville, Ohio firm founded in 1989.

List of reports from Ad-ology

Media Influence on Consumer Choice: Mobile/Wireless Phones 9/29/2008 \| published by: Ad-ology ... smart or 3G phones - that feature texting, mobile video and full web surfing capabilities means the market for mobile phones continues to be lucrative. This survey studied consumer behavior and attitudes toward researching and ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Jewelry and Watches 10/13/2008 \| published by: Ad-ology ... interest in unique and designer pieces typically available through jewelers. This report includes extensive detail on the level of influence 15 different types of online and traditional media had on jewelry and watch purchases, and ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Toys 10/29/2008 \| published by: Ad-ology ... extensive detail on the level of influence 15 different types of online and traditional media had on toy purchases, and reveals significant influence by online sources. Online media covered: Manufacturer Web sites, Store Web sites, ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: TV, Audio, and Home Theater Equipment 11/13/2008 \| published by: Ad-ology ... size into consideration as they wade through terms like high definition, LCD, plasma, HDMI and others. The industry switch to digital television (DTV) will push the penetration of digital ready sets. Many factors play a ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Video Game Systems and Software 11/24/2008 \| published by: Ad-ology ... popularity of ‘social gaming’ in the form of massive multiplayer online games (MMOG) and virtual worlds mirrors the exponential growth of online social communities. This report includes extensive detail on the level of influence 15 ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Computers, Computer Accessories 12/1/2008 \| published by: Ad-ology ... wireless communication and access to the Internet. While less powerful than standard desktop and laptop computers, netbooks are significantly less expensive than other laptops and poised to be a big growth market over the next ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Cameras& Video Cameras 12/12/2008 \| published by: Ad-ology ... shortening the product life of some models. Additionally, changes in peripheral equipment such as memory cards, photo editing software and home printing equipment can make it difficult for consumers to keep up with the changing ... \| more... Search inside this report	$495.00
Small Business Marketing Outlook 12/16/2008 \| published by: Ad-ology ... to advertise as well as different advertising media and the small business owner’s attitude toward them. Respondents were relatively upbeat about their business and many plan increase advertising spending for 2009. The report includes detail ... \| more... Search inside this report	$119.00
Media Influence on Consumer Choice: Prescription Medications/Pharmacies 3/25/2009 \| published by: Ad-ology ... includes extensive detail on the level of influence 20 different types of online and traditional media had on pharmacy choice and reveals how many people have initiated a conversation with their doctor about a specific ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Eye Care & Vision Correction 4/8/2009 \| published by: Ad-ology ... correction with approximately 40.8 million Americans adults researched eyeglass styles and contacts online recently. Another nine percent of consumers researched a specific optical store. This report breaks down online influence by various demographic classifications, including ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Hospitals & Urgent Care Centers 4/15/2009 \| published by: Ad-ology ... recently visited a hospital or urgent care center. These statistics can help providers target a younger demographic, a large percentage of which were in search of maternity services. While the older demographics may be more ... \| more... Search inside this report	$495.00
Advertising's Impact in a Soft Economy 5/12/2009 \| published by: Ad-ology ... of advertising in this economy. The report shows just how crucial advertising is right now for success today and in the future. The report provides data and insights on how consumers are adjusting to the ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Diet and Weight Loss 6/23/2009 \| published by: Ad-ology ... loss information, products and services. Online and social media is quickly becoming a vital way to reach these consumers. This report includes extensive detail on the level of influence 20 different types of online and ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Vitamins and Nutritional Supplements 6/23/2009 \| published by: Ad-ology ... rises and new products become available, advertising in this segment becomes increasingly important. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on vitamin and ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Health and Fitness Clubs 6/23/2009 \| published by: Ad-ology ... with post-rehabilitation needs and others. Increasing membership may be difficult in the current economy, and reaching potential clients via advertising becomes increasingly important. This report includes extensive detail on the level of influence 20 different ... \| more... Search inside this report	$495.00
Media Influence on Consumer Choice: Hair & Spa Services 6/30/2009 \| published by: Ad-ology ... spas are adding additional services to maintain their clientele and to appeal to different demographics. Online and social media is quickly becoming a vital way to reach these consumers. This report includes extensive detail on ... \| more... Search inside this report	$495.00
2011 Small Business Marketing Forecast 11/1/2011 \| published by: Ad-ology ... networking. The 2012 Small Business Marketing Forecast shows optimism and plans for increased marketing. Small business interest in mobile continues to increase; More than 20 percent of small business decision-makers say they plan to commit ... \| more... Search inside this report	$95.00