... 60 companies, including BAIRD GROUP LTD (THE), W & G BAIRD LTD and NICHOLAS O'DWYER LTD. This report covers activities such as event management, print, advertising, public relations, media and includes a wealth of information ...  |  read more...

... social networks. Smartphones and mobile devices also represent a growth opportunity for online social networking sites, as a significant number of Irish consumers now access these sites on the go, with TGI (2011) data showing ...  |  read more...

... featured at the second World Social Marketing Conference, which took place in Dublin in Spring 2011. A wide range of issues surrounding social marketing are explored, giving a snapshot of current research in this field.  |  read more...

... RoI – and there will almost certainly be additional changes in the years to come due largely to government-led restructuring and reform. Moreover, for the fourth consecutive year, the economic environment is extremely challenging, both ...  |  read more...

... during the so-called Celtic Tiger years. Despite this, there seems to be an air of confidence emanating from many consumers and they intend to continue to spend on items that they deem necessary, albeit with ...  |  read more...

... few job opportunities driving more graduates to move country. As more consumers choose to leave the country, this will see the need for banking facilities among the young decrease, as consumers will need bank accounts ...  |  read more...

... just 29% of NI and 23% of RoI consumers claim that their spending habits have not changed to any great degree over the past 12 months, with marginal difference in agreement between wealthy and less ...  |  read more...

... lifestyles. These changes have affected not only their spending behaviour, but also their attitudes towards spending, assessment of value, adjustment to their newly-austere circumstances, trust in companies, brands and institutions, and capacity to take pride ...  |  read more...

... regarding alcohol consumption guidelines. This is a key opportunity for manufacturers of alcoholic products most popular with younger consumers (eg cider, pre-mixed drinks, vodka, cocktails) to both be seen as being responsible and to help ...  |  read more...

... in recent history, it is the one demographic that is projected to grow significantly in number over the coming decades. Added to this, it is among these consumers that the majority of the wealth - ...  |  read more...

... Ireland, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tanzania, Turkey, Uganda, Ukraine, UK, ...  |  read more...

... detailed explorations of the marketing, branding and advertising strategies employed by key companies in the kids’ cheese category. Convenience, health and a desire for foods to be as natural as possible are today three of ...  |  read more...

... users to sift the commercial and demographic facts from the market myths and accepted wisdoms in which electronic business is wrapped. And as an HTML and Excel-based resource, Net Figures' more than 1500 tables and ...  |  read more...