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Region: All Regions > Europe > Ireland
Category: All Categories > Marketing & Market Research
(24 reports matching your criteria)
Advertising, Marketing and PR in Northern Ireland
8/12/2014 | published by: Plimsoll Publishing Ltd.
... BAIRD GROUP LTD (THE), W & G BAIRD LTD and NICHOLAS O'DWYER LTD. Covering activities such as event management, print, advertising, public relations, media and includes a wealth of information on the financial trends over ...  |  read more...
USD 525
Children's Eating Habits - Ireland - March 2014
3/1/2014 | published by: Mintel International Group Ltd.
... the trust and loyalty of parents, supermarkets and restaurants should look to reinforce healthy eating messages outside of the home, be it through the removal of junk food from checkouts, offering discounts on fresh produce ...  |  read more...
USD 1,051.02
Savings - Ireland - January 2014
1/1/2014 | published by: Mintel International Group Ltd.
... save, while others have little option but to prioritise personal debt reduction. Furthermore, with increased taxation on interest earned, alongside interest rates that are close to all-time lows, there is very little financial incentive for ...  |  read more...
USD 1,051.02
Current Accounts - Ireland - December 2013
12/1/2013 | published by: Mintel International Group Ltd.
... of the process rather than brand loyalty. Moving forward, new legislation to make account switching easier could help lead to a more dynamic and competitive market.” – Brian O’Connor, Production Manager Some questions answered in ...  |  read more...
USD 1,051.02
Consumer Lifestyles in Ireland
11/19/2013 | published by: Euromonitor International
... significant issue for many, house prices have stabilised and new car sales have begun to recover. However, even in the most optimistic of scenarios, consumption growth is likely to be fairly modest in medium term, ...  |  read more...
USD 1,900
Ireland in 2030: The Future Demographic
9/6/2013 | published by: Euromonitor International
... to falling birth rates and a drop in the number of women of childbearing age. Dublin dominates the urban landscape and was bigger than the other nine largest cities combined in 2012; this will continue ...  |  read more...
USD 900
Marketing to Young Families - Ireland - December 2012
12/1/2012 | published by: Mintel International Group Ltd.
... men becoming more involved within the home. As the dynamics of Irish families continue to evolve, parents’ priorities are focused on their children’s education whilst engaging in family leisure and social pursuits takes a secondary ...  |  read more...
USD 1,773
Social Networking - Ireland - September 2012
9/1/2012 | published by: Mintel International Group Ltd.
... social networks. Smartphones and mobile devices also represent a growth opportunity for online social networking sites, as a significant number of Irish consumers now access these sites on the go, with TGI (2011) data showing ...  |  read more...
USD 1,030
Managing Finances - Ireland - August 2012
8/1/2012 | published by: Mintel International Group Ltd.
... are in severe difficulty. Only a minority have been entirely unaffected. This report looks at the various factors – both micro and macro – impacting upon Irish consumers' ability to effectively manage their personal finances. ...  |  read more...
USD 1,030
World Social Marketing Conference, Dublin, Ireland 2011
7/13/2012 | published by: Emerald Group Publishing Limited
... featured at the second World Social Marketing Conference, which took place in Dublin in Spring 2011. A wide range of issues surrounding social marketing are explored, giving a snapshot of current research in this field.  |  read more...
USD 199
Price Promotions and Loyalty Schemes - Ireland - April 2012
4/1/2012 | published by: Mintel International Group Ltd.
... US and NATO forces from Afghanistan in circa 2014/15. The withdrawal of these forces, which is expected to commence from 2014, could have serious security implications for all five of these nations. All five nations ...  |  read more...
USD 1,090
Retail Bank Overview - Ireland - April 2012
4/1/2012 | published by: Mintel International Group Ltd.
... RoI – and there will almost certainly be additional changes in the years to come due largely to government-led restructuring and reform. Moreover, for the fourth consecutive year, the economic environment is extremely challenging, both ...  |  read more...
USD 1,090
Insights Into Ageing in Ireland
3/16/2012 | published by: Emerald Group Publishing Limited
... course older people themselves. However, it does seem that too often our increasing life spans and ageing populations are being seen as a problem and talked about only in terms of a burden and cost. ...  |  read more...
USD 199
Irish Lifestyles - Ireland
6/1/2011 | published by: Mintel International Group Ltd.
... mental health problems, in addition to a rise in crime. Many of the issues that were important consumers during the economic boom have retained some importance in consumers’ minds, with health being among the most ...  |  read more...
USD 1,686
Young People and Finance - Ireland
6/1/2011 | published by: Mintel International Group Ltd.
... few job opportunities driving more graduates to move country. As more consumers choose to leave the country, this will see the need for banking facilities among the young decrease, as consumers will need bank accounts ...  |  read more...
USD 1,686
Outdoor Activities and Visitor Attractions - How do Irish Consumers Spend Their Leisure Time? - Ireland
12/1/2010 | published by: Mintel International Group Ltd.
... within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of ...  |  read more...
USD 1,089
Reaction to the Recession - Changes in Shopping Behaviour - Ireland
11/1/2010 | published by: Mintel International Group Ltd.
... just 29% of NI and 23% of RoI consumers claim that their spending habits have not changed to any great degree over the past 12 months, with marginal difference in agreement between wealthy and less ...  |  read more...
USD 1,089
Are Irish Consumers Embracing Mobile Technology? - Ireland
10/1/2010 | published by: Mintel International Group Ltd.
... this will be reliant on how well manufacturers and retailers adapt, and in particular, utilise the key tools of innovation and marketing. The technologically mature consumer now uses mobile technology in very different ways, and ...  |  read more...
USD 1,089
Irish Lifestyles - Ireland
8/1/2010 | published by: Mintel International Group Ltd.
... lifestyles. These changes have affected not only their spending behaviour, but also their attitudes towards spending, assessment of value, adjustment to their newly-austere circumstances, trust in companies, brands and institutions, and capacity to take pride ...  |  read more...
USD 1,686
Brand Loyalty in Food and Drink and Irish Consumers' Growing Fondness for Own-label - Ireland
8/1/2010 | published by: Mintel International Group Ltd.
... 39% of NI men, 52% of RoI women and 41% of NI women are purchasing more own-label products as a result of the recession (Source: Toluna, 2010). Moreover, with the exception of premium own-label products, ...  |  read more...
USD 1,089
Young People (18-24s) and their Attitudes to Alcohol - Ireland
7/1/2010 | published by: Mintel International Group Ltd.
... regarding alcohol consumption guidelines. This is a key opportunity for manufacturers of alcoholic products most popular with younger consumers (eg cider, pre-mixed drinks, vodka, cocktails) to both be seen as being responsible and to help ...  |  read more...
USD 1,675
Snapshots Ireland Advertising 2009
4/20/2010 | published by: Mintel - Snapshots
... covers television, radio, cinema, press, outdoor and internet advertising. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Ireland ...  |  read more...
USD 600
Targeting the Over-50s - Ireland
3/1/2010 | published by: Mintel International Group Ltd.
... in recent history, it is the one demographic that is projected to grow significantly in number over the coming decades. Added to this, it is among these consumers that the majority of the wealth - ...  |  read more...
USD 1,675
In-home Entertainment - Ireland
2/1/2010 | published by: Mintel International Group Ltd.
... such as on-demand TV services. The sheer amount of functions available with on-demand services may be overwhelming to some consumers, especially those aged 65+, who are used to less complex television services in the past.  |  read more...
USD 985