... these products, citing reasons such as the concern that they can become addictive. It is for this reason that many players in this category highlight the natural active ingredients in their products, so that they ...  |  read more...

... when the Government approved the smoking ban. Although the law is not strictly reinforced, there is greater awareness of the potential health implications of smoking and smoking in public places such as restaurants has diminished. ...  |  read more...

... headaches without consulting a physician or pharmacist. Sales are supported by the major marketing campaigns of leading companies such as Bayer Centroamérica y El Caribe, with advertising focused on symptom relief. Euromonitor International's Analgesics in ...  |  read more...

... low price of these products is their most important competitive advantage, with many consumers opting to use them before turning to standard medicines. In 2012 the category registered 8% current value growth and reached sales ...  |  read more...

... while the CAGR of the review period was 8%. However, the category is still showing a healthy performance, mainly driven by an increased consumer base, since a rising number of consumers are becoming more familiar ...  |  read more...

... will most likely refer to a health specialist who will then prescribe a medicine. As a whole, ear care shows strong growth mainly as a result of a small actual market size, but it lacks ...  |  read more...

... a point in advertising to position the products in this category as regular items that can be used by people who are not necessarily sick or old. Euromonitor International's Incontinence in Guatemala report offers a ...  |  read more...

... market in Guatemala. Consumption of this type of products is often regarded as dangerous, since they might cause addiction in some cases. For this reason, consumers generally seek professional advice prior to purchasing this type ...  |  read more...

... Guatemalan Congress of a smoking ban, in February 2009. Following the passing of this law, it is illegal to smoke in any public place. This new law contributed to sales of NRT smoking cessation aids, ...  |  read more...

... as they represent the key consumer group for this type of product. The 42% of the population aged 0-14 years continues to be the main driver of sales of wound care products in the country. ...  |  read more...

... Most people seek professional advice prior to purchasing ear care products in the country. Euromonitor International's Ear Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a ...  |  read more...

... size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set ...  |  read more...

... affluent consumer groups, especially in the capital city. However, mainstream consumers remained hesitant about switching to herbal products because of the lack of information from manufacturers, and the lack of doctors’ approval of these products. ...  |  read more...