... of the products is gradually becoming more standardised and prominent. In terms of innovations, company tends to focus more on less harmful, ecology-friendly and human-friendly products and in 2012 has already launched the Eco line ...  |  read more...

... Firstly, with the increase of disposable income of consumers, the demand for dishwashing products grows. Secondly, the increase in consumer purchasing power positively affects the penetration of dishwashing machines, which results in an increased consumption ...  |  read more...

... the gradual increase of optimism and purchasing ability of consumers, the demand for toilet products is growing slightly; however, purchasing habits of many consumers have not yet changed since the period of economic stagnation. Since ...  |  read more...

... turn spending more on non-essential products. However, the value growth of the category owed mainly not to the value growth of sales, but to the increase of average unit price within air care, owing to ...  |  read more...

... cold summer of 2011 hampered the growth of the category, which in turn resulted in only a small 1% increase in value sales. Additionally, economising habits are still present within the category, as many consumers ...  |  read more...

... when consumers were forced to cut their spending. This led to an increased demand for multi-purpose and general purpose surface care products as they allowed economising. With the increase of optimism about the economic situation ...  |  read more...

... product within the category are intrinsically related to the number of babies in Latvia, as well to the birth rates of the last few years. According to information from the Central Statistical Bureau of Latvia, ...  |  read more...

... The company is set to improve its distribution by acquiring shelf-place in several major retail outlets and is also set to begin exporting its products, with Lithuania the first target market. The company also plans ...  |  read more...

... the company’s total sales, a figure which reached 10% in 2010. The company’s share within retail tissue in Latvia increased by 0.4 percentage points in 2012. The company’s strategy for the forecast period is to ...  |  read more...

... of retail tissue stagnated at -0.1% growth, which represented an overall stabilisation trend. However, value sales saw a 1% increase, reflecting growth in the average unit price of retail tissue. One of the main reasons ...  |  read more...

... economise on them, using different substitutes. With the gradual improvement of the economic situation in Latvia in 2012, people started spending more on non-essential products, including wipes, which resulted in retail value growth of 3% ...  |  read more...

... reason, the majority of consumers were able not only to spend more on staples but also increase their expenditure on discretionary goods such as apparel and electronics. As a result, retail sales value of grocery ...  |  read more...