... and variety of its established ranges. In particular, the company is expected to focus on the expansion of its Happy Aktív range of fruit teas, which was only introduced in late 2012. At the same ...  |  read more...

... rising health awareness among Hungarian consumers. It will also increase investment in marketing, particularly in activities that emphasise the fact that it is a local company. The company may also consider launching new economy products, ...  |  read more...

... and other plant-based hot drinks, with both product types gaining popularity in line with rising health awareness among Hungarian consumers. The improved performance of the entire category was also attributable to the enduring popularity of ...  |  read more...

... was partly due to increasing maturity, the slowdown was also attributable to the negative effects of Hungary’s economic crisis. Nonetheless, a number of factors ensured that tea continued to perform reasonably well overall, particularly when ...  |  read more...

... of novelty value. However, the market is rather small and there was, up until 2011, only one brand present (Frezza). Such growth is to some extent exaggerated by the low base. Economic uncertainty held volume ...  |  read more...

... sales and this share has only increased marginally since 2012. There are several reasons behind this development. Few strong brands, limited marketing and distribution and strong dependence on summer weather are the most important reasons ...  |  read more...

... tea. This fact still remains, but there is also a growing interest for premium chocolate-based powder drinks aimed at adults. Volume sizes for these products are still very small and do not have any major ...  |  read more...

... This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, ...  |  read more...

... This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, ...  |  read more...

... economy resulted in changed consumer behaviour with consumers making cuts in expenditure, especially with non-essential products, such as RTD coffee. Many consumers have become highly price sensitive and are opting for low-budget RTD coffee brands ...  |  read more...

... This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, ...  |  read more...

... This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, ...  |  read more...

... in coffee in Finland during the forecast period by developing new premium products and more advanced offerings such as coffee pods. It is also expected to make use of innovative packaging formats and to increase ...  |  read more...