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Region: All Regions > North America
Category: All Categories > Marketing & Market Research > Demographics > Age > Children
(67 reports matching your criteria)
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Activities of Toddlers and Pre-schoolers - US - May 2014
5/1/2014 | published by: Mintel International Group Ltd.
... interact with their children. Moms are more likely to shop with kids and try to play outside as much as possible. Dads lean toward self-directed play and the use of digital devices.” –    Fiona O’Donnell, ...  |  read more...
USD 3,995
Marketing to Kids and Tweens - US - May 2014
5/1/2014 | published by: Mintel International Group Ltd.
... marketers will avoid this temptation and build lasting brand equity through a more tempered approach. They will create positive brand experiences that will create loyal customers for life.” - Fiona O'Donnell, Category Manager - Multicultural, ...  |  read more...
USD 3,995
Kids as Influencers - US - April 2014
4/1/2014 | published by: Mintel International Group Ltd.
... of the ‘traditional family’ as well as massive changes in how media is consumed. Marketers need to develop strategies with content that is not only targeted to a unique audience but delivered across the relevant ...  |  read more...
USD 3,995
Activities of Kids and Teens - US - November 2013
11/1/2013 | published by: Mintel International Group Ltd.
... platforms and channels, prompting impatient behaviors, quick-fix mentality, and instant gratification. Their loyalty is likely to mirror this trend, spreading thinly across brands, and easily switched.” – Ika Erwina, Retail and Technology Analyst This report ...  |  read more...
USD 3,995
The 2013-2018 Outlook for Kids’ Food and Beverages in the United States
7/17/2013 | published by: Icon Group International, Inc.
... Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of ...  |  read more...
USD 495
Kids and Dining Out - US - July 2013
7/1/2013 | published by: Mintel International Group Ltd.
... that restaurants can engage children Traditional kids’ menus have become stale and no longer speak to the needs and preferences of today’syouth. Due to rising childhood obesity and busy parents’ dependency on foodservice, restaurants arebecoming ...  |  read more...
USD 3,995
Youth Markets Alert
6/1/2013 | published by: EPM Communications Inc
... and the market effects; beauty and romance; teens; income and expenditure patterns; don'ts in advertising; TV and VCR viewing; home shopping and college students; teenage radicals/traditionalists; peer pressure and purchasing; leaving/returning home; color preferences and ...  |  read more...
USD 1,117
Parents' Attitudes Toward Kids' and Teens' Snacking - US - February 2013
2/1/2013 | published by: Mintel International Group Ltd.
... consumer may feel more pressure to reduce snacking and eat more healthy snacks.” – Sarah Day Levesque, Food Analyst Some questions answered in this report include: How can companies balance affordability with other demands? How can ...  |  read more...
USD 3,995
Back-to-School Shopping - US - January 2013
1/1/2013 | published by: Mintel International Group Ltd.
... school supplies. As tablet computers and similar devices take a more prominent role in delivering education, retailers of traditional school supplies may feel a decrease in the demand for ‘old-school’ supplies such as notebooks and ...  |  read more...
USD 3,995
Attitudes Toward Kids' and Teens' Snacking - US - November 2012
11/1/2012 | published by: Mintel International Group Ltd.
... continuing to put pressure on manufacturers. Therefore, by proactively developing new products with healthier nutritional profiles, companies have an opportunity to gain consumer trust, in addition to potentially avoiding any extra monetary expense that would ...  |  read more...
USD 3,995
Marketing to Kids - US - October 2012
10/1/2012 | published by: Mintel International Group Ltd.
... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ...  |  read more...
USD 15,980
Marketing to Moms - US
2/1/2012 | published by: Mintel International Group Ltd.
... parenting duties and household upkeep. As they try to balance the many priorities in their lives, they have an increasingly varied array of resources to call on, from trusted personal contacts like their partners, friends, ...  |  read more...
USD 3,995
Children and Obesity - US
9/1/2011 | published by: Mintel International Group Ltd.
... an epidemic. There are myriad reasons for the catastrophic rise in obese kids, but the bottom line is that today’s children are consuming too many calories and exerting too little energy. Moreover, the number of ...  |  read more...
USD 3,995
Kids as Influencers - US
6/1/2011 | published by: Mintel International Group Ltd.
... younger ages (Chicago Tribune, May 10, 2011). One North Shore school district ordered a dozen iPads, while Chicago Public Schools equipped nearly two-dozen schools with 32 tablets. Another suburban school district plans to provide each ...  |  read more...
USD 3,995
Marketing to Moms - US
2/1/2011 | published by: Mintel International Group Ltd.
... are built on the notion that the “perfect-mom” ideal, long portrayed in advertising, is no longer attainable or even desirable. Target’s campaign, launched in February 2010, supports Target’s baby department by trying to paint a ...  |  read more...
USD 3,995
Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition
11/1/2010 | published by: Packaged Facts
... etc.), accessories (baby monitors, car seats, strollers), and toys . Together, the three categories are a market valued at $17.8 billion at retail in 2010, with $22.1 billion possible in 2015, according to this update ...  |  read more...
USD 2,640
The U.S. Moms Market 2010, 3rd Edition
11/1/2010 | published by: Packaged Facts
... try to meet their needs. This report takes a different look at Moms than the current buzz in the market. It focuses on the fundamentals of Moms like market size, changes in demographics and details ...  |  read more...
USD 3,195
Marketing to Kids - US
11/1/2010 | published by: Mintel International Group Ltd.
... 68% normally drink juice or a juice drink. While slightly less than half (44%) say they normally eat vegetables like baby carrots, the overall incidence of healthier items for lunch far exceeds the incidence of ...  |  read more...
USD 3,995
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition
7/1/2010 | published by: Packaged Facts
... million, year in, year out, further pressures competition. Yet this market is worth the scramble for share: Valued at $7.0 billion at retail, the market’s six categories (disposable diapers, wipes, bodycare preparations, feeding accessories, play ...  |  read more...
USD 2,640
Family Purchases: Kids as Influencers - US
6/1/2010 | published by: Mintel International Group Ltd.
... Project estimates that 58% of 12-year-olds had a cell phone in 2009, up from 18% in 2004. About three out of four (75%) of teens aged 12-17 have a cell phone. These findings indicate that ...  |  read more...
USD 3,995
Marketing to Moms - US
2/1/2010 | published by: Mintel International Group Ltd.
... childhood obesity rates. According to 2006 CDC data, roughly 17% of children between the ages of six and 19 are classified as obese, more than three times the rate in 1980 for kids 12-19 and ...  |  read more...
USD 3,995
Marketing Kids’ Healthy Beverages: Ten key case studies
8/1/2009 | published by: New Nutrition Business
... packaging innovation greater versatility in product formats beverage formulators are particularly skilled at making most things taste good consumers are more willing to experiment with beverages better margins encourage innovation. The largest individual segment of ...  |  read more...
USD 295
Baby Durables
4/1/2009 | published by: Global Industry Analysts
... Products. Annual forecasts are provided for the period of 2006 through 2015. A six-year historic analysis is also provided for this market. The report profiles 322 companies including many key and niche players such as ...  |  read more...
USD 3,950
The Kids and Tweens Market in the U.S., 9th Edition
8/1/2008 | published by: Packaged Facts
... generation. They move seamlessly from sitting in front of Saturday morning TV to watching video on their PCs and downloading music on their mobile phones. They shift effortlessly from playing with traditional toys and dolls ...  |  read more...
USD 3,850
Kids’ Beverages in the U.S.
1/1/2008 | published by: Packaged Facts
... childhood obesity. Marketers have responded with several healthier introductions since 2006, but sagging kids’ beverage sales reflect a lingering sense of insecurity and uncertainty in the market. Kids’ Beverages in the U.S. , new from ...  |  read more...
USD 3,000
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