... of novelty value. However, the market is rather small and there was, up until 2011, only one brand present (Frezza). Such growth is to some extent exaggerated by the low base. Economic uncertainty held volume ...  |  read more...

... mature, but more so that the economic uncertainty following the global economic turbulence and the Eurozone debt crisis undermined demand in 2012. The winners in this unstable environment were cheaper products such as private label ...  |  read more...

... raise the value of Hartwall brands rather than attempt to compete on the basis of price with cheaper products. Accordingly, premium products and value-added or health and wellness variants will be focal points in new ...  |  read more...

... aims to defend the positions of its main brands in traditional strongholds like mixers and non-cola carbonates, it will also focus on strengthening its position in more dynamic categories like energy drinks. Aside from launching ...  |  read more...

... with a strong and often quirky identity. The company has in particular focused on a Finnish image with a nostalgic twist. Products, packaging and label design often have a clear link to historic Finnish products ...  |  read more...

... increased from 7.5 euro cents per litre to 11 cents, also had a dampening effect on volume consumption in 2012. Euromonitor International's Carbonates in Finland report offers a comprehensive guide to the size and shape ...  |  read more...

... new flavours that maintain consumer interest. Ramlösa is available in 10 different flavours and Loka in nine. New flavours for Loka in 2012 were apple/cinnamon and raspberry/peach, whilst Ramlösa was introduced in three different ones: ...  |  read more...

... started to increase again, although not at the same growth level as that which was seen in 2007. One reason behind the increase is the growing number of consumers who want and need to cut ...  |  read more...

... water and sports and energy drinks, whilst the dominating category, carbonates, was pretty much stagnant. The financial crisis has so far had marginal impact on the soft drinks market. Growth is driven by new product ...  |  read more...

... sales boosted as a result of two new product launches. The most important was Starbucks Discovery from Arla Foods subsidiary Cocio Chocolademælk and Café Zero from Unilever Sverige. Starbucks is well known amongst Swedes and ...  |  read more...

... to make health claims about reducing cholesterol. The company’s research previously focused on the development of products for lactose-intolerant consumers, but shifted to consumers with other allergenic problems, not necessarily lactose intolerant. The company’s goal ...  |  read more...

... drink. The company will focus on quality, using natural and healthy ingredients. The company will strengthen its position in premium 100% juice products stored in chilled cabinets and focus on functional juices. The company has ...  |  read more...