The Spanish market for fabric care products was valued at €1.17 billion in 2002, up by 2.4% on 2001 and 19% on 1998. All sectors grew, with the most dynamic growth recorded by specialist laundry detergents, fabric fresheners and stain removers. The pace slowed down gradually towards the end of the review period, as distributors' own-labels and discount stores gained market share.
New product launches were characterised by increasingly specialist features, such as specific care for jeans or an easy iron and rapid dry function in fabric softeners. This is a way for suppliers of branded goods to try and differentiate themselves from the quickly expanding range of own-label products.
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