Next Generation Convenience Food And Drinks Volume One: Growth Strategies, Market Drivers and NPD

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Next Generation Convenience Food And Drinks Volume One: Growth Strategies, Market Drivers and NPD

Business Insights
June 1, 2002
123 Pages - Pub ID: RET779389

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Countries covered: United States, Europe

Next Generation Convenience Food And Drinks Volume One: Growth Strategies, Market Drivers and NPD

Convenience is no longer a special benefit, instead it is becoming the minimum consumers expect from a product. Expectations are continually being raised and ancillary needs, such as product control, nutrition or fun are becoming more and more important. Next Generation Convenience Food and Drinks, Volume 1: Growth Strategies, Market Drivers and NPD evaluates the dynamic nature of the convenience industry with a comprehensive analysis of current hot issues and how to capitalise on them. NPD activity for the convenience industry is broken down by country and product category, whilst a future outlook provides an invaluable basis for developing successful strategies to ensure long term survival.

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