The Chinese market is vast and, relative to other developed markets, is still experiencing rapid expansion. Chinese consumers are very sophisticated, and highly brand conscious. The degree of sophistication is ever increasing as more brands and products are introduced into the market place. The Chinese consumer economy has remained buoyant, and spending continues to grow.

The newly updated report on the development of tourism in China deals largely with ongoing developments in the sector as it emerges in the PRC and becomes a major earner of foreign currency. Included in the report is various complimentary data such as travel statistics and origin/destination data.

Key Facts

• China's tourism sector is expected to earn US$ 14 billion of foreign exchange in 2000 while domestic tourism revenue is projected to reach RMB 260 billion (US$ 31 billion). By then, tourism revenue will account for 5% of China's GDP.
• China's tourism revenue accounted for 4% of GDP in 1999. Tourism-related foreign exchange is projected to reach US$ 40 billion by 2010, while domestic tourism revenue will reach RMB 1.3 trillion (US$156 billion).
• Twenty-four of China's 31 provinces, municipalities and autonomous regions have made tourism one of their pillar industries. A growing number of people are employed annually in attractions, tourist sites, hotels and restaurants. Tourism naturally impacts on the fortunes of China's airlines, car rental companies, restaurant trade etc.
• Although China's outbound tourism market is rarely analysed, a 1999 survey ranked travelling third in all desired expense items among Chinese consumers. Outbound tourism is growing annually with an increasing section of Chinese society travelling abroad for pleasure. Most of this is to Hong Kong and Macau. Additionally, the internal market is booming with locations such as Hainan Island, Beijing and Qingdao among the most popular.

Report Coverage

Travel & Tourism in China covers three key sectors of the market:

• Inbound tourism from overseas
• Outbound tourism by Chinese nationals overseas
• Domestic tourism

Other reports of interest in the Access Asia China Contact series include:

• Travel & Tourism in Hong Kong
• Hotels in Hong Kong
• Travel & Tourism in Macau
• The Prospects for Car Hire in China
• Passenger Airlines in China
• Hotels in China

Core Contents

• The total number of tourist arrivals, receipts and China’s global position as a destination.
• Statistics on modes of arrival and the national origins of inbound tourists.
• China’s outbound tourism market by numbers and destination.
• Discussion of current issues including legislation affecting the market, facilities, and developments such as duty-free and amusement parks.
• Infrastructure support for the industry including trains, airlines and car rental.
• Profiles of all provinces (including Tibet) with tourism statistics (numbers and receipts).
• Leading attractions, price competition among travel agents.
• Advertising and marketing trends within the industry.
• Consumer profiles & information on China’s growing travel agency market.
• SWOT analysis on China’s tourism market.
• Full forecasts 2000-2004.
• Extensive appendix listing China’s major tourism authorities and travel agencies.

Selection of companies covered:

• Ananda Wing-On Travel
• China National Tourism Administration
• Beijing Shenzhou International Travel & Tour
• Beijing Sihai Cross Border Travel Bookings
• C Brilliance
• China Eastern Airlines Executive Air Service
• Ctrip.com Computer Technology (Shanghai)
• China International Travel Service (CITS)
• China Travel International Investment Hong Kong (CTIIHK)
• China Youth Travel Service (CYTS)
• CYTS Online Ltd
• EgoChina.com
• Et-China.com
• Hong Thai Travel Service
• Hutchison Whampoa
• Japan Travel Bureau
• Orient
• Pegasus
• Shanghai Ancient Chinese Sex Culture Museum
• Shanghai CITS
• Shanghai Dazhong International Travel Service
• STA Travel
• Walt Disney International
• Wharf Holdings
• Yunnan Golden Horse Tourism

Related Reports:
Snapshots Canada Travel & Tourism  2009
Forecast For Luxury Travel Through 2010 Trend Report
Saudi Arabia Tourism Report Q4 2009
Australia Tourism Report Q4 2009
Hong Kong Tourism Report Q4 2009
Indonesia Tourism Report Q4 2009
Malaysia Tourism Report Q4 2009
Singapore Tourism Report Q4 2009
Turkey Tourism Report Q4 2009
Ukraine Tourism Report Q4 2009