Countries covered: United States
The issue of security in mobile financial services is more than just a discussion about the bits and bytes of relevant technologies. Unfortunately, a technology-focused security discussion overlooks the equally relevant area of security, one which is often underappreciated by financial services institutions (FSIs) in their mobile efforts. This additional consideration consists of the development and maintenance of trust as well as the strategies that help FSIs tailor user perceptions and habits in ways that build upon this trust within the mobile delivery channel. By standardizing mobile within a multichannel environment, marketing effectively, and introducing policies that suggest stability of mobile, FSIs can generate a sense of trust that will speed the uptake of sophisticated new mobile financial products and services.
This TowerGroup Research Note reviews the issues that user perceptions and habits have in the evolution and maintenance of trust in financial services, particularly with regard to mobile. It contrasts methods for developing trust among retail users with tactics best employed for ensuring stability in the development and usage of enterprise workline mobile applications and introduces key strategies and considerations for FSIs in both areas. Finally, this Note details trust and security in the physical, or device, environment. It reviews the various physical security risks facing physical and enterprise users as well as tactics and technologies FSIs must implement to promote safe user habits and device usage patterns.
Related Reports:
Mobile Banking and Payments, September 2008: Leaders, Laggards, and New Trends
Mobile Banking and Payments, August 2008: Leaders, Laggards, and New Trends
Mobile Payment Markets Strategies & Forecasts 2008-2013
Mobile Banking and Payments, July 2008: Leaders, Laggards, and New Trends
Mobile Banking Vendor Analysis: A Thorough Comparison on Features, Partnerships and Overall Strategy Will Yield Highest Profitability
Mobile Payment Markets Money Transfers & Remittances 2008-2013
Transforming Customer Interaction: Mobile Banking Delivers Adoption as Wheels of the Market Align
Disruptive Technology Spawns Market Revolution: The Ascent of Mobile Remittances into the Mainstream
Mobile Payment Markets - Digital & Physical Goods
2008 US Mobile Banking Benchmark Study: Mobile Access, Features, and Security—What Banks Are Offering Now
|
(0 items)
