The UK home shopping market has entered an era of radical change as traditional boundaries are broken down by the arrival of store-based retailers and the growth and diversification of product specialists. Looking for new ways to extend their services and develop new selling channels, retailers have begun to invest heavily in large scale home shopping systems and resources, and the majority are already active in at least one of the various channels. New from Reuters Business Insight, the Next Generation Home Shopping report provides a highly focused analysis of both the catalogue and Internet home shopping channels, from the perspective of store-based retailers, broad range retailers and product specialists. Focusing on books and other published media, clothing, gifts, and the food and drinks sectors, this latest study investigates key trends and threats, including the internationalisation of retailing, the rise of the Internet consumer and the impact of the single European currency. Evaluating an exclusive industry survey and providing detailed five year forecasts, the report will enable you to refine your strategic planning and build for the future with confidence.
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