This IDC study provides an in-depth examination of the current dynamics of the PC market in Indonesia as well as looks at the future directions of branded and clone PC vendors. The current shift in the perception and knowledge about PCs in the consumer and commercial sectors will likely not only impact the current marketing mixes of PC vendors but also provide ways by which PC vendors can sniff and feel the future directions and marketing dynamics of PC usage.

"Competition between clone and branded PC vendors will be continuously redefined, as they constantly change in terms of the 4Ps of marketing. The winners will capture the essence of the consumer and commercial segments' needs and wants by examining the profiles of the buyers and their future purchasing behaviors," says Andrew Wong, research manager, IDC Malaysia.

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