Competition is stepping up in the European organic meat industry as a number of country markets suffer from overcapacity this year.
Organic meat supplies were falling short of demand for a number of years and this encouraged many meat producers in Europe to convert to organic production methods. This is causing large organic meat volumes to come into a market that is showing slowing growth rates. European sales of organic meat products market were increasing at over 20% per annum since 1998 however market growth is projected to slow to 9.5% this year.
Organic meat suppliers in countries like Denmark and Austria are alleviating excess capacity to export markets however opportunities are drying up as more countries become self-sufficient in terms of organic meat supplies. The German and British markets were the traditional targets of organic meat exporters and both countries have started to experience oversupplies.
In spite of revenues falling by almost a quarter in 2002, the German market remains the largest in Europe. Organic meat sales fell sharply in the middle of last year due to a food scandal involving organic grains. Consumer confidence in organic meat products is returning and positive growth is being observed again this year.
The Italian and British markets reported the highest growth in recent years. There has been a large rise in organic meat production in the UK and this is causing retailers to substitute imports with domestic products. The Italian market remains undersupplied and organic meat imports continue from a number of countries
This report gives recommendations to companies in the organic meat industry. Attractive product segments are highlighted along with strategies to realise business opportunities. Although the large companies are expected to continue to dominate, there are opportunities for small-medium size suppliers and new entrants.
The organic meat products market is analysed in Germany, France, the UK, Italy, the Netherlands, Sweden and Denmark. Each country chapter has the following information for the organic beef, organic pork, organic poultry, and organic lamb segments:
Market size (Revenues and Tonnage)
Market Growth Rates, 2003-2008
Market Drivers & Market Restraints
Average Prices and Pricing Trends
Import and Export Statistics
Distribution Structure
Competitive Analysis
Market Shares of Leading Suppliers/Slaughterhouses
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