BioInformatics, LLC Research Reports

Title	Published	Price
Life Science Product Catalogs: Techniques to Increase Sales By: BioInformatics, LLC By now we all know that “the paperless office” of the future is still just that -- “of the future.” Nevertheless, more life science products are being shopped for and purchased online -- 34% of \| more...	3/1/2008	$4,400.00
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets By: BioInformatics, LLC This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists, \| more...	1/1/2008	$4,400.00
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support By: BioInformatics, LLC To build enduring loyalty, life science suppliers must constantly exceed customer expectations. Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service \| more...	8/1/2007	$4,400.00
eCommerce Strategies for the Life Science Market By: BioInformatics, LLC Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web and some leading companies are now receiving up to 40% of their orders online. Many companies, \| more...	6/1/2007	$4,400.00
Improving Sales Rep Performance: Life Scientists' Perspectives By: BioInformatics, LLC For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and \| more...	4/1/2007	$4,400.00
China's Guidebook for Pharmaceutical Patent Protection (Access China) By: BioInformatics, LLC The Chinese social environment for the protection of intellectual property right is complex. The locally produced generics and copy products dominate the Chinese drug market. It is estimated that about 97 percent of the drugs \| more...	3/1/2007	$2,900.00
eMarketing to Life Scientists: Amplifying Your Marketing Message By: BioInformatics, LLC This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis. \| more...	2/1/2007	$4,400.00
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry By: BioInformatics, LLC This report identifies the RNAi research objectives of pharmaceutical and biotech scientists and present siRNA customer purchasing preferences by key experimental design parameters \| more...	12/1/2006	$4,000.00
Marketing to Life Scientists 2006 - Capitalizing on Media Engagement By: BioInformatics, LLC Marketing to Life Scientists 2006: Capitalizing on Media Engagement provides insights into the media preferences of life scientists and also identifies suppliers considered to be best-in-class in each of six major marketing media -- print \| more...	11/1/2006	$4,000.00
The Global Market for Synthetic Oligonucleotides By: BioInformatics, LLC Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers \| more...	9/1/2006	$4,000.00
Customer Loyalty and Satisfaction: Creating a Branded Customer Experience By: BioInformatics, LLC Creating loyal and satisfied customers doesn’t happen overnight — especially in the scientific market. Loyalty accrues over time with each successive interaction a customer experiences with your company. To build enduring loyalty, life science vendors \| more...	8/1/2006	$4,000.00
Influencing Brand Preferences in the Flow Cytometry Market By: BioInformatics, LLC Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish \| more...	7/1/2006	$3,600.00
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II By: BioInformatics, LLC With over 325 commercial suppliers of antibodies, selecting just the right antibody company brings to mind the famous lock and key analogy of antibody-antigen binding—how do scientists find the perfect match? BioInformatics LLC surveyed nearly \| more...	6/1/2006	$3,600.00
Maximizing Market Share Through Brand Differentiation By: BioInformatics, LLC In a crowded life science market, lists of advantages and product features are no longer sufficient to differentiate one company’s offerings from another’s. How does a supplier capture potential customers’ attention and ensure that scientists \| more...	5/1/2006	$4,100.00
The Market for DNA Molecular Weight Markers: Climbing the Ladder to the Top By: BioInformatics, LLC With nearly one hundred different types of DNA molecular weight markers available from over 20 suppliers, ensuring that one’s products are successful in the market is a challenging endeavor. Given that this product has the \| more...	4/1/2006	$3,600.00
Securing a Competitive Advantage in the Reverse Transcriptase Market By: BioInformatics, LLC The Strategic Importance of the Reverse Transcriptase Market If the increased use of gene expression technology for a broader set of applications is any indication, reverse transcriptase (RT) ranks with taq polymerase and restriction \| more...	3/1/2006	$3,600.00
The Market for Restriction Enzymes: Cutting Out Your Competition By: BioInformatics, LLC It is difficult to imagine life in the lab today without the benefit of restriction enzymes. Because they are so ubiquitous, these tools have become indispensable to many scientists even at the same time that \| more...	2/1/2006	$3,600.00
Advertising to Life Scientists: Maximizing Ad Effectiveness By: BioInformatics, LLC Even though advertising is a critical and expensive marketing effort, it is estimated that as much as half of all advertising campaigns are ineffective. To help improve the success of your company’s advertising efforts, BioInformatics’ \| more...	1/1/2006	$3,600.00
Marketing to Life Scientists: Navigating Channels Through Segmentation By: BioInformatics, LLC While scientists may exhibit uniform product and technology preferences, how they prefer to find out about these offerings varies according to market segment, age, years of research experience, job position and gender. Our latest report, \| more...	12/1/2005	$3,000.00
The Taq Wars: Competitive Intelligence on How to Survive By: BioInformatics, LLC As the engine that fuels the polymerase chain reaction (PCR)—one of the most important inventions in molecular biology—Taq DNA polymerase has transformed how life science research is conducted. This powerful technique for DNA amplification relies \| more...	11/1/2005	$3,000.00
The Neuroscience Perspective: Opportunities for Market Entry & Expansion By: BioInformatics, LLC Overview Neuroscience is a technique-driven discipline that, at its core, involves the complex interplay of molecules, neurons and processes of the nervous system. Much of what is now known about the mechanisms underlying \| more...	10/1/2005	$3,000.00
Protein Microarrays: Technology Adoption & Utilization By: BioInformatics, LLC As protein arrays have become more consistent and reliable, scientists have begun to incorporate them into their proteomics experiments. The technology's ability to detect protein expression more quickly and easily than traditional approaches has begun \| more...	9/1/2005	$3,000.00
The Market for DNA Microarrays: Core Lab & End-User Perspectives By: BioInformatics, LLC Overview DNA microarrays are widely believed to have played a large role in reshaping molecular biology because they have allowed scientists to greatly increase their experimental throughput. In addition, scientists can now see a much \| more...	8/1/2005	$2,400.00
The Market for SNP Genotyping Products & Services By: BioInformatics, LLC Greater insight into the role of genetic variation is expected to profoundly change our understanding of human disease and the practice of medicine in the years to come. Genotyping¾the assignment of different variants in \| more...	7/1/2005	$2,400.00
The RNA Purification Market: Evaluating Competitive Dynamics & Establishing Benchmarks By: BioInformatics, LLC RNA isolation/purification is a critical step in the preparation of biological samples for use in a multitude of downstream applications including real-time quantitative PCR, reverse transcription PCR, microarrays, Northern blot analysis, nuclease protection assays, RNA \| more...	6/1/2005	$2,400.00
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