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Pizza Restaurants - US
By: Mintel International Group Ltd.
Families with children are a key demographic; taking extra steps to make them especially welcome is an essential element to success.
Dads may be assuming a more active role in family mealtime procurement, creating ample
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10/1/2009
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$3,995.00
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Life Protection - Eye on intermediaries - UK
By: Mintel International Group Ltd.
IFAs are looking for simplicity, not a raft of additional features. 45% of intermediaries say that stripped-down underwriting processes would make it easier to sell to clients, and almost as many want applications to be
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10/1/2009
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$3,000.00
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Life and Protection - UK
By: Mintel International Group Ltd.
The guaranteed acceptance over-50s market has seen spectacular volume growth over the last few years. Its simple marketing message, affordable premiums and a surge in interest from bancassurers have made this the star player of
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10/1/2009
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$3,000.00
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Men's Toiletries - US
By: Mintel International Group Ltd.
Both men and women—those who regularly exercise and those who do not—are always looking for some way to improve their appearance. Many obsess about one specific area and billions of dollars are spent every year
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10/1/2009
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$3,995.00
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Attitudes to Internet and New Media Marketing - US
By: Mintel International Group Ltd.
The power of searchable interactive multimedia has quickly made online marketing an essential part of any comprehensive campaign. The importance of the internet to pull marketing is clear, as consumers turn to the internet to
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10/1/2009
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$3,995.00
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Licensed Merchandise - US
By: Mintel International Group Ltd.
In a seminal article written for the Journal of Consumer Research in 2001, Professors Albert Muniz and Thomas O’Guinn defined “brand community” as “a specialized non-geographically bound community, based on a structured set of social
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10/1/2009
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$3,995.00
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Sharedealing - UK
By: Mintel International Group Ltd.
Over 10 million consumers identify friends and family as an important source of investment related advice. Offering existing clients free trades or extra cash to refer new clients could help boost Sharedealing provider’s revenues.
Despite
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10/1/2009
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$3,000.00
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Budget Shopper - US
By: Mintel International Group Ltd.
The artful economizer
Mintel’s research confirms that shoppers across retail channels and demographic groups have come to expect sales, discounts, and bargains. And not surprisingly, off-price sales are on the rise. A.C. Nieslen research of
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10/1/2009
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$3,995.00
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Lifestyles of Baby Boomers - US
By: Mintel International Group Ltd.
Defining their own status quo
A look at the American advertising landscape shows that Boomers are virtually ignored. Mintel’s review of numerous commercials finds that, excluding financial firms and pharmaceuticals/OTC products, most companies are doing
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10/1/2009
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$3,995.00
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Care of Car Interiors - US
By: Mintel International Group Ltd.
Consumers who pursue a service operator to clean their car are willing to pay a premium price for a thorough job. Because of the cost involved, this service is typically more expensive than self-service outlets
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10/1/2009
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$3,995.00
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Vending - US
By: Mintel International Group Ltd.
Trends beyond snacks and drinks
To achieve growth, vending companies must broaden their reach from their traditional core audience of blue-collar workers to professionals and other consumers who have more choices for purchasing food and
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10/1/2009
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$3,995.00
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Wine - US
By: Mintel International Group Ltd.
Analyzing market growth and opportunities
The ongoing recession presents a perfect opportunity for wine makers and marketers to target consumer price sensitivity in terms of choices when buying alcoholic beverages.
Wine is generally priced
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10/1/2009
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$3,995.00
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Mass Affluent and Retirement Planning - US
By: Mintel International Group Ltd.
The largest percentage of Mass Affluent customers are Baby Boomers—and retirement is always on their minds.
Banks have the largest upside in this market, if they could only find a better way to utilize the
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10/1/2009
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$3,995.00
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Seasonings - US
By: Mintel International Group Ltd.
Authentic tastes add spice
Among the questions in Mintel’s custom consumer survey conducted in July 2009, respondents were asked whether they agreed with two opposing statements:
I buy the cheapest herbs, spices, and seasoning blends
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10/1/2009
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$3,995.00
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Stoves, Ranges and Ovens - US
By: Mintel International Group Ltd.
Function and form
Cooking appliance suppliers and retailers can cultivate their own image as “green” companies and include more “green” features in new products, especially energy efficiency.
Suppliers and retailers should lobby for Energy
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10/1/2009
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$3,995.00
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HELOCs and Other Lines of Credit - US
By: Mintel International Group Ltd.
Weak consumer loan demand.
Overleveraged borrowers.
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10/1/2009
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$3,995.00
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Household Fresheners - UK
By: Mintel International Group Ltd.
Household Fresheners - Aspirational fragrance or faking it?
More than four in ten adults have an air freshener on hand in the bathroom, but there is a strong preference to open the window rather than
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10/1/2009
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$3,000.00
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Pubs - Ireland
By: Mintel International Group Ltd.
The evolution of Pubs in Ireland
With the mounting cost of operating a bar, increased taxation on alcohol and the general downturn in alcohol consumption, many Irish pubs are struggling to turn a profit and
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10/1/2009
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$985.00
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Online Social Networking - Ireland
By: Mintel International Group Ltd.
Evaluating the commercial benefits of Online Social Networking
Despite applications being considered a fun activity for people on online social networks, only a moderate proportion of Irish internet users use them, according to Mintel’s research
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10/1/2009
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$985.00
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Advertising and Marketing in New Media - UK
By: Mintel International Group Ltd.
New media - Advertising and Marketing
Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as
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10/1/2009
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$3,390.00
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Clothing Retailing - France
By: Mintel International Group Ltd.
How can Clothing Retailing be brought alive?
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European
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10/1/2009
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$1,590.00
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Clothing Retailing - Europe
By: Mintel International Group Ltd.
How can Clothing Retailing be brought alive?
This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining
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10/1/2009
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$5,790.00
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Clothing Retailing - Germany
By: Mintel International Group Ltd.
How can Clothing Retailing be brought alive?
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to
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10/1/2009
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$1,590.00
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Clothing Retailing - Italy
By: Mintel International Group Ltd.
How can Clothing Retailing be brought alive?
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European
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10/1/2009
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$1,090.00
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Clothing Retailing - Spain
By: Mintel International Group Ltd.
How can Clothing Retailing be brought alive?
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European
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10/1/2009
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$1,590.00
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