N.A.P.C.O. Research Reports

Title	Published	Price
Who's Charging What By: N.A.P.C.O. Who's Charging What! Your Guide to Direct Marketing Creative Services gives you complete facts on more than 200 of the top copywriters, agencies, designers, and consultants. These top-flight professionals can deliver powerful, response-generating direct mail, \| more...	2/1/2008	$149.00
The Secrets of Paid Search By: N.A.P.C.O. To be successful in such a competitive market--one that continues to grow, change and only get tougher--marketers need to stay on their toes. In this brand new guide, you will find straightforward, useful information that \| more...	1/1/2008	$24.95
Directory of Major Mailers and What They Mail By: N.A.P.C.O. The only published source of comprehensive information of top direct mail users in the U.S., including names, addresses and phone and fax numbers of their key personnel. With nearly 5,000 major mailers, this comprehensive directory \| more...	1/10/2007	$399.00
In The Trenches By: N.A.P.C.O. If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a direct-response fundraiser. But \| more...	1/1/2006	$24.95
Strategic Catalog Marketing By: N.A.P.C.O. Strategic Catalog Marketing is not just another "how-to" book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, \| more...	1/1/2006	$47.00
Managing Print Production By: N.A.P.C.O. A collection of some of Roger Dickeson's most popular and important columns concerning production measurement and control, this booklet should serve as a guide for printers looking to improve their company's productivity and streamline its \| more...	1/1/2006	$24.95
The Better Letter By: N.A.P.C.O. This is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a \| more...	1/1/2006	$24.95
Build Your Graphic Arts Selling Skills By: N.A.P.C.O. This pamphlet, a compilation of columns by Harris DeWese, offers fine points on the art of human interaction, sound sales tips, the 10 commandments of selling, and much \| more...	1/1/2005	$9.95
Direct Marketing Quantified By: N.A.P.C.O. With this book, you will have the resources and insight to establish your course, quantify your objectives, measure your effectiveness, and use extra tools to increase your profitability. Fourteen chapters are packed with how-to information \| more...	1/1/2005	$195.00
Prospecting & Overcoming Sales Objections By: N.A.P.C.O. This handy pamphlet offers a laundry list of key virtues that every graphic arts salesperson should keep close to his or her \| more...	1/1/2005	$9.95
Winning Strategies for Catalog Production By: N.A.P.C.O. The editors of Catalog Success magazine have assembled a group of educational and instructive articles written by a group of contributors who specialize in the catalog industry. Find effective tactics to reduce photography costs and \| more...	1/1/2004	$24.95
Ways to Save on Postage and Printing By: N.A.P.C.O. Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your \| more...	1/1/2004	$24.95
Selling to the Hispanic Market By: N.A.P.C.O. The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you’ll find information useful-and even downright necessary-for getting your mailing into the hands of responsive Hispanics. \| more...	1/1/2003	$24.95
The Secrets of Direct Mail Testing By: N.A.P.C.O. Among the topics discussed in this special report are testing fundamentals, different ways to test and tips and secrets to analyzing test results. Many of the authors have spent their entire careers trying to \| more...	1/1/2002	$24.95
The Secrets of Direct Marketing Arithmetic By: N.A.P.C.O. The editors of Target Marketing have brought together a group of contributors who make it their business to help companies directly market their products and services effectively, profitably and by the numbers. Our guest authors \| more...	1/1/2002	$24.95
The Secrets of List Research By: N.A.P.C.O. How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data cards' to your fullest advantage…enhancing and cleaning lists…and how to \| more...	1/1/2002	$24.95
Catalog Production Strategies Revealed By: N.A.P.C.O. The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog's production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the \| more...	1/1/2002	$24.95
Business-to-Business Lead Generation Strategies By: N.A.P.C.O. In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result, a multi-step marketing strategy must be employed. You'll find that \| more...	1/1/2002	$24.95
The Secrets of E-mail Marketing By: N.A.P.C.O. This booklet lays out the ground rules that have been established for privacy thus far, and attempts to bring together some of the creative principles that have been established. The most important one that comes \| more...	periodical	$24.95
Get Your Mail Delivered! By: N.A.P.C.O. This report is about money and how direct mailers are saving a lot when they play by two sets of rules, keep lists up-to-date and accurate, and present mailings to the USPS in the forms \| more...	periodical	$24.95
E-mail Marketing that Works By: N.A.P.C.O. The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. Find examples of e-mail campaigns that combine \| more...	periodical	$24.95
Who's Mailing What Archive By: N.A.P.C.O. For over twenty years, the Who's Mailing What! Archive has been the leader in direct mail intelligence. Now online in a searchable database with direct mail package details and scanned images, The Who's Mailing What! \| more...	periodical	$127.00
BiBnet By: N.A.P.C.O. Whether you're programming a station, conducting research, tracking rights and royalties or are involved in any other aspect of the television industry worldwide, this is the only resource on television programming you will ever need. Updated \| more...	periodical	$799.00
Inside Direct Mail By: N.A.P.C.O. Inside Direct Mail is your number one source for direct mail information. Each month this information-packed newsletter takes an inside look at what's being mailed across the country. We examine offers…copy…design…and technique. You'll \| more...	periodical	$297.00
Title	Published	Price

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