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Home > List All Publishers > DVR Research Institute

DVR Research Institute

The DVR Research Institute is the leading research and consulting services company focused on DVRs and their impact on the effectiveness of TV advertising. It advises buyers and sellers of TV advertising on strategies to respond to the new DVR more...

 

 DVR Research Institute

 

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Advertising in the DVR Age - The Strategic Response of Advertising Executives to DVR Viewership
By: DVR Research Institute
Advertising in the DVR Age helps advertisers and TV executives incorporate DVR viewership in their advertising (sales) strategy. There are increasingly granular data available on what changes DVRs are bringing about  |  more...
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 5/31/2009       $2,490.00
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