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Media Influence on Consumer Choice: Hair & Spa Services
By: Ad-ology
There are currently more than 20,000 hair salons and 14,000 spas in the U.S. and the projected personal care services market for 2009 is $35 billion dollars. Some hair salons now offer spa services, and
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6/30/2009
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$495.00
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Media Influence on Consumer Choice: Diet and Weight Loss
By: Ad-ology
Obesity is a growing issue in the United States, creating a $40 billion diet industry. As consumers struggle to reach and maintain a healthy body weight, there is a growing demand for diet and weight
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6/23/2009
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$495.00
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Media Influence on Consumer Choice: Health and Fitness Clubs
By: Ad-ology
Current numbers indicate there are more than 30,000 health/fitness clubs in the U.S. today, with more than 40 million members. In addition to fitness minded adults, health club users may include older adults, kids, people
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6/23/2009
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$495.00
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Media Influence on Consumer Choice: Vitamins and Nutritional Supplements
By: Ad-ology
The vitamin and nutritional supplement industry is experiencing growth as alternative medicine and health-conscious consumers - including the large Baby Boomer demographic - become more aware of the positive effects of these products. As demand
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6/23/2009
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$495.00
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Advertising's Impact in a Soft Economy
By: Ad-ology
Does it really pay to advertise during a recession? Historical data ways yes, but times and perceptions change, so what do today’s consumers think?
Ad-ology Research surveyed consumers in late April 2009 about their perceptions
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5/12/2009
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$495.00
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Media Influence on Consumer Choice: Hospitals & Urgent Care Centers
By: Ad-ology
An aging population translates to a growing demand for medical care. Approximately 13% of U.S. adults researched topics related to hospitals or urgent care centers online recently.
Online and social media influenced many
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4/15/2009
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$495.00
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Media Influence on Consumer Choice: Eye Care & Vision Correction
By: Ad-ology
The U.S. eye care industry appears to be holding steady, with prescription lens sales up slightly for 2008 versus 2007. As with most categories, the Internet plays a prominent role in eye care and vision
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4/8/2009
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$495.00
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Media Influence on Consumer Choice: Prescription Medications/Pharmacies
By: Ad-ology
Prescription drug spending is one of the fastest growing components of national healthcare spending, amounting to more than $200 billion spent annually.
The pharmaceutical industry spends billions to advertise prescription medications and pharmacies. This
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3/25/2009
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$495.00
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Small Business Marketing Outlook
By: Ad-ology
Ad-ology Research fielded a study of more than 800 small business owners in late 2008 to determine their attitudes toward advertising. The survey focused on factors that affect a small business owner’s desire and ability
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12/16/2008
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$119.00
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Media Influence on Consumer Choice: Cameras& Video Cameras
By: Ad-ology
Digital photography is fast becoming the industry standard with more than half of U.S. homes owning a digital camera. Evolving digital imaging technology means changing image resolution and increases in megapixel (MP) ratings on cameras,
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12/12/2008
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$495.00
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Media Influence on Consumer Choice: Computers, Computer Accessories
By: Ad-ology
The computer industry is constantly changing, with the popularity of personal computers moving from desktop computers to laptop and notebook computers. Somewhat new to the industry are netbook computers - small, portable laptops designed for
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12/1/2008
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$495.00
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Media Influence on Consumer Choice: Video Game Systems and Software
By: Ad-ology
The U.S. video game industry is a growing, multi-billion dollar business and new hardware does more than just play games - it can open up a consumer’s home to TV, chat and more. The growing
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11/24/2008
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$495.00
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Media Influence on Consumer Choice: TV, Audio, and Home Theater Equipment
By: Ad-ology
From its humble beginnings as a black and white replacement for the all-important radio, television has evolved into a high-tech, multi-billion dollar industry. Consumers buying a television set today need to take more than screen
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11/13/2008
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$495.00
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Media Influence on Consumer Choice: Toys
By: Ad-ology
While retail sales for traditional children’s toys were down slightly in 2008, it remains a $20B market. This report examines recent buyers of children’s toys including board games, dolls, and action figures.
This
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10/29/2008
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$495.00
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Media Influence on Consumer Choice: Jewelry and Watches
By: Ad-ology
Despite sluggish sales in the current economy, the market for jewelry of all types including gold and silver, diamond and other gemstones, and the market for watches still shows promise. American consumers continue to show
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10/13/2008
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$495.00
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Media Influence on Consumer Choice: Mobile/Wireless Phones
By: Ad-ology
Recent Consumer Electronics Association reports that household penetration of cell phones is reaching a saturation point, with more than 80% of Americans now owning a cell phone. However the availability of new phones - including
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9/29/2008
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$495.00
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