Media-Screen LLC Research Reports

Title	Published	Price
Netpop \| Snapshot: China By: Media-Screen LLC " This report offers an overview of the five attitudinal segments or ""portraits"" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the \| more... Search inside this report	12/13/2007	$200.00
Netpop \| Nations: Comparison of China and U.S. Broadband Usage By: Media-Screen LLC This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available \| more... Search inside this report	12/12/2007	$895.00
Netpop \| Nations: Demographic Comparison of China and U.S. Broadband Users By: Media-Screen LLC This report compares nine demographic characteristics of broadband users in China to those of the U.S., including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief \| more... Search inside this report	12/11/2007	$200.00
Netpop \| Nations: China and the U.S. in a Web 2.0 World By: Media-Screen LLC Broadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines \| more... Search inside this report	12/10/2007	$795.00
Netpop \| Topic: Virtual Worlds Mix Tech, Talk, and Play By: Media-Screen LLC In the last two years, virtual worlds have managed to capture the time and imaginations of a niche group of Internet users. Today, four percent of the entire U.S. broadband population, or approximately 4.6 million \| more... Search inside this report	11/20/2007	$795.00
Netpop \| Trends: Internet Access among U.S. Broadband Users, 2006 and 2007 By: Media-Screen LLC This report compares shifts in usage characteristics of U.S. broadband users in the last year (2006 to 2007). Six usage characteristics are covered including locations, devices, paid vs. free connections and wired vs. wireless connections. \| more... Search inside this report	11/18/2007	$200.00
Netpop \| Trends: Online Activities among U.S. Broadband Users, 2006 and 2007 By: Media-Screen LLC This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, \| more... Search inside this report	11/17/2007	$295.00
Netpop \| Trends: Demographic Comparison of U.S. Broadband Users, 2006 and 2007 By: Media-Screen LLC This report compares shifts in the demographic profile of U.S. broadband users in the last year (2006 to 2007). Nine demographic characteristics are covered including age, gender, tenure online, education, marital status, employment status, etc. \| more... Search inside this report	11/16/2007	$200.00
Netpop \| Trends: Perceptions of the Online Experience among U.S. Broadband Users, 2006 and 2007 By: Media-Screen LLC This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in \| more... Search inside this report	11/15/2007	$495.00
Netpop \| Play: Content Creation User Profiles By: Media-Screen LLC Based on a segmentation analysis of the broadband population, three personality types -- online insiders, social clickers, and content kings, stand to have the greatest impact on content creation in the next two to four \| more...	6/3/2007	$495.00
Netpop \| Play: Content Creation By: Media-Screen LLC Chat rooms and message boards have enabled online conversations and collaboration since the days of Web 1.0. Today, personal profiles, blogs, photo collections and audio and video streams can be created, shared and responded to \| more...	6/3/2007	$495.00
Netpop \| Play: Pull-Based Marketing By: Media-Screen LLC Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and \| more...	6/3/2007	$495.00
Netpop \| Play: Full Report By: Media-Screen LLC This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online. With an ever-growing array of fan sites \| more...	6/3/2007	$1,495.00
Netpop \| Pocket: Pocketing the Internet Today By: Media-Screen LLC Over 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA \| more...	3/21/2007	$495.00
Netpop \| Pocket: Second Screen Loyalists By: Media-Screen LLC We asked broadband users who are not using a mobile device to go online about the types of online activities they would be most interested in doing through their cell phone or PDA, assuming it \| more... Search inside this report	3/21/2007	$495.00
Netpop \| Pocket: Full Report By: Media-Screen LLC Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices. \| more... Search inside this report	3/21/2007	$1,295.00
Netpop \| Pocket: Currnet Pocket-Net Users By: Media-Screen LLC This report portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service \| more...	3/21/2007	$495.00
Netpop \| Shop: Mix-Mode Shopping By: Media-Screen LLC An analysis of over 1300 broadband shoppers covering over 100 types of products reveals the growing influence of online tools and resources in helping consumers make purchase decisions. Exploring the "mix-mode" shopping experience, marketers will \| more...	2/2/2007	$495.00
Netpop \| Shop: Influence of shopping Sites By: Media-Screen LLC Over one-third of all purchases, and one-quarter of all retail store purchases are influenced by an online shopping site of some kind. The report compares the influence of shopping sites across multiple product categories as \| more...	2/2/2007	$495.00
Netpop \| Shop: Emerging Sources By: Media-Screen LLC Nine percent or 8.2 million Broadbanders attribute at least one user-generated online source to a recent purchase decision, and seven percent or 6.4 million Broadbanders say some form of online advertisements influenced a recent purchase \| more...	2/2/2007	$495.00
Netpop \| Shop: Full Report By: Media-Screen LLC Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether \| more...	2/2/2007	$2,495.00
Netpop \| Shop: Industry Quick Sheets By: Media-Screen LLC The analysis by industry provides a comprehensive understanding on sources used before purchase, research and purchase channels (both online and offline), and shopper profiles. \| more...	2/2/2007	$50.00
Netpop \| Shop: Profiling the Broadband Shopper By: Media-Screen LLC Netpop \| Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons \| more...	2/2/2007	$495.00
Netpop \| Shop: High Touch - Low Touch Products By: Media-Screen LLC Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, \| more...	2/2/2007	$495.00
Netpop \| Shop: Shopping Broadband By: Media-Screen LLC Online shopping is now a regular activity for 60 percent of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including \| more...	2/2/2007	$495.00
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