In-Food

In-food, based in London, New York and Paris belongs to the new generation of ultra-specialized marketing and trend agencies. Food innovation is our unique expertise. Rather than talk about trends in general, we stay focused on new ideas in food – the shoots and roots before they sprout into the mainstream world. We spend 80% of our research time outside the office, working with chefs and talking to consumers to anticipate new flavors and textures for breakfast, lunch, dinner, and everything in between. We don't just spot new ideas - we help brands to develop new products. more...