Borrell Associates Inc. Research Reports

Title	Published	Price
Say Goodbye to Yellow Pages By: Borrell Associates Inc. Print yellow page directories face the most uncertain future of all media. We’re estimating that the yellow pages industry will lose $39% of its in annual revenue over the next five years, amounting to a \| more... Search inside this report	7/1/2008	$995.00
What Local Web Sites Earn Report 2008 By: Borrell Associates Inc. Our sixth annual benchmarking report is full of local media Web site ad data from over 3,100 sites. Local Web site managers will benefit from this timely benchmarking data and the forecasts for online \| more... Search inside this report	5/1/2008	$995.00
Online Promotions: The Big Shift By: Borrell Associates Inc. As the Internet grows more legs than a centipede, we’ve been watching a phenomenon unfold. Businesses are continuing to ramp up their spending on the Web, but not in the way most media companies would \| more...	4/1/2008	$995.00
2008 Outlook: Online Recruitment Advertising By: Borrell Associates Inc. The employment sector will change dramatically in the next five years. January 1, 2008, marked the date the first baby boomers became eligible to collect Social Security. As they begin to exit the job stage \| more... Search inside this report	4/1/2008	$995.00
2008 Outlook: Local Online Advertising By: Borrell Associates Inc. After a decade of testing the Web, local advertisers are making significant adjustments to their marketing dials, turning up the volume on online advertising. We expect a 48 percent increase in local online ad spending \| more...	12/1/2007	$995.00
Disruptive Technology and Local Media By: Borrell Associates Inc. We have released a condensed public version of this industry-exclusive report from 2002. Written in partnership with Professor Clark Gilbert of Harvard Business School, it explains why traditional media companies should adjust their organizational models \| more... Search inside this report	6/1/2007	$995.00
The New Frontier: Local Online Video Advertising By: Borrell Associates Inc. This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will \| more... Search inside this report	1/1/2007	$497.50
2007 Outlook: Online Recruitment Advertising By: Borrell Associates Inc. Our annual report on recruitment advertising documents a hallmark year for online: For the first time, recruiters are spending more on online media than they are in any other form, including newspapers. At $5.9 billion \| more... Search inside this report	12/1/2006	$497.50
Outlook for 2007: Pac-Man Pace for Local Online Ads By: Borrell Associates Inc. Local online advertising will grow 31 percent in 2007, hitting $7.7 billion. Local paid search, already approaching $1 billion this year, will mushroom by 86 percent in 2007, to $1.8 billion. Local e-mail advertising will \| more... Search inside this report	9/1/2006	$497.50
2006 Update: Online Real Estate Advertising By: Borrell Associates Inc. Despite a 36 percent increase in available inventory to advertise, real estate advertising has grown less than 4 percent since 2001. This is one category ripe for change, and it appears that the transition is \| more... Search inside this report	7/1/2006	$497.50
What Local Media Web Sites Earn: 2006 Survey By: Borrell Associates Inc. Local media continued to plow resources into their Internet operations in 2005, hiring more salespeople and redoubling their Web initiatives. Meanwhile, the major portals did their best to "get local," also seeking to connect with \| more... Search inside this report	4/1/2006	$497.50
Local Advertisers Plow $1 Billion Into Search By: Borrell Associates Inc. The search engines have begun pick-pocketing local media, offering a new form of targeted advertising that is luring dollars from real estate, automotive, legal and other advertisers. This report tracks local search spending through 2010, \| more... Search inside this report	3/1/2006	$497.50
Benchmarking: Local TV Web Sites Gaining Ad Share By: Borrell Associates Inc. As 2005 ended, many stations seemed to have caught the Internet bug. As a whole, stations increased their online ad share two points over the past 12 months. Some station groups are now generating millions \| more... Search inside this report	1/1/2006	$497.50
Independent Cities Gain Steam By: Borrell Associates Inc. Feverish growth in online advertising has spawned a new crop of local Web site competitors. They are elbowing in on territory that traditional local media properties have been trying to stake out for the past \| more... Search inside this report	12/1/2005	$247.50
2006 Outlook: Local Online Growth Continues - for Some By: Borrell Associates Inc. Local online advertising is exploding in 2005. Some site operators are reporting 50 and even 100 percent increases in ad revenue over 2004. What will 2006 bring? This report analyzes the local trends in 2005 \| more... Search inside this report	9/1/2005	$497.50
2005 Update: Online Real Estate Advertising By: Borrell Associates Inc. While overall real estate advertising flattens, the online portion will grow 55 percent this year. Online is poised to overtake the longtime leader in this category -- newspapers -- by 2009. By year's end, online \| more... Search inside this report	7/1/2005	$497.50
2005 Outlook: The Boom Continues for Online Auto Ads By: Borrell Associates Inc. The next wave - dealer association online spending - is just beginning to hit. Dealer groups spent $58.3 million on online advertising in 2004 and are expected to increase that by 26 percent this year. \| more... Search inside this report	2/1/2005	$497.50
2005 Outlook: Here Comes Online Radio By: Borrell Associates Inc. Online radio today is reminiscent of the early days of the Internet. The audience is overwhelmingly male, educated and higher-income. Accordingly, this audience has a very high buyers’ ranking for CDs, cars, homes, computers and \| more... Search inside this report	12/1/2004	$497.50
2005 Outlook: Online Automotive Advertising By: Borrell Associates Inc. So what does this mean for the local newspaper that wants to at least preserve its print dollars and to grow its Internet dollars? The Internet has changed the way we do business and there \| more... Search inside this report	12/1/2004	$497.50
2004 Analysis: Online Real Estate Advertising Comes of Age By: Borrell Associates Inc. Growth and contraction in the real estate industry is a complex cycle affected by interest rates, lending policies, unemployment rates and the evolving demographics of the population. However, it’s difficult to believe that home sales \| more... Search inside this report	9/1/2004	$497.50
Department Store Ad Spending: Assessing the Shift By: Borrell Associates Inc. In the past four years department stores have sliced their annual newspaper budgets by nearly $2 billion, or 24 percent, shifting more dollars to electronic media such as TV and radio and to Direct Mail. \| more... Search inside this report	5/1/2004	$497.50
What Local Web Sites Earn 2003-2004 By: Borrell Associates Inc. When we initiated our annual survey of newspaper and TV Web sites last year we were pleasantly surprised at the response. We were able to review data from 404 local properties that were capturing the \| more... Search inside this report	5/1/2004	$497.50
Employment Advertising Online By: Borrell Associates Inc. The rapid and unprecedented decline in newspapers’ share of recruitment spending can be attributed primarily to the emergence of Internet-based services and applications that offer employers and job seekers new and attractive alternatives to traditional \| more... Search inside this report	1/1/2004	$297.50
Local and National Automotive Advertising Online By: Borrell Associates Inc. Online advertising for the automotive industry is coming of age at both the national and local levels. On the national level, manufacturers are committing tens of millions of dollars- once earmarked almost exclusively for television \| more... Search inside this report	11/1/2003	$297.50
What TV Web Sites Earn By: Borrell Associates Inc. survey of 157 local TV stations in 115 markets, offering a glimpse of how much money is being made at Web sites run by the smallest to the largest local broadcasters. Revenues averaged 25 \| more...	6/1/2003	$297.50
Title	Published	Price

< prev 1 2 next >

Phone: 800.298.5699 (US) or +1.240.747.3093 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: customerservice@marketresearch.com
Copyright © 1999-2008, All Rights Reserved, MarketResearch.com
12/1/2008 - 1