Marketing Research Association

MRA promotes excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. To protect the marketing research environment, we will act as an advocate with appropriate government entities, other associations, and the public. Since 1954, we have grown to encompass companies and professionals in all segments of marketing and opinion research, including data collectors, full service research companies, users of research and those who provide related services. MRA is a key source for assistance and training information. It is more...