eMarketer Research Reports

Title	Published	Price
Social Commerce on Facebook, Twitter and Retail Sites By: eMarketer Long before the Internet, people shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways. And even though surveys \| more... Search inside this report	10/1/2009	$695.00
Marketing to the Online Video Audience By: eMarketer Of 16 advertising tactics and media, online video ads ranked near the bottom for trust in an April 2009 Nielsen Online survey, among both the total respondent group and even teens, who are presumably more \| more... Search inside this report	10/1/2009	$695.00
Online Ad Spending in Western Europe By: eMarketer France and Germany are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread. Television remains the overwhelmingly dominant advertising medium \| more... Search inside this report	10/1/2009	$695.00
Social Network Content: Are Users Willing to Pay? By: eMarketer On September 15, 2009, Facebook CEO Mark Zuckerberg announced that the social network had surpassed the 300-million-member mark and reached cash-flow-positive status for the first time. Those milestones validated Facebook’s core concept of monetizing its \| more... Search inside this report	10/1/2009	$695.00
Canada Online: Users and Usage By: eMarketer Canada’s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation. Many of these people are among the world’s most committed Internet users, spending \| more... Search inside this report	9/1/2009	$695.00
Internet Radio Makes Waves By: eMarketer The message coming from the radio industry is clear: Terrestrial radio is in trouble and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of \| more... Search inside this report	9/1/2009	$695.00
Mobile Advertising and Marketing: Change Is in the Air By: eMarketer Mobile has long represented little more than a rounding error in most advertising and marketing budgets, despite the burgeoning number of mobile users and their increasingly sophisticated devices and usage patterns. As with online \| more... Search inside this report	9/1/2009	$695.00
Mobile Commerce: Ahead of Its Time By: eMarketer More than 70 million people in the US will access the Internet from their mobile phones in 2009. So it’s no surprise that retailers such as 1-800-FLOWERS, Amazon, Ralph Lauren and Sears have launched mobile \| more... Search inside this report	9/1/2009	$695.00
Mobile Users and Usage: It’s Personal By: eMarketer Mobile users are inseparable from their devices. Whether they have a smartphone or a traditional feature phone, it goes with them at all times. And as these devices become more capable, they are evolving into \| more... Search inside this report	8/1/2009	$695.00
UK E-Commerce: Fighting the Downturn By: eMarketer Growth in UK business-to-consumer (B2C) e-commerce sales (including travel) slowed in 2008, as the recession became a reality for many consumers. Unfortunately, the financial squeeze is expected to continue to influence online buying activity through \| more... Search inside this report	8/1/2009	$695.00
At-Work Internet Usage By: eMarketer Estimates of the number of US workers who go online from work—not including people who worked from home or checked e-mail via mobile phones—range between 65 million and 68 million. At-work Internet users log on \| more... Search inside this report	8/1/2009	$695.00
UK Online Advertising: Spending and Trends By: eMarketer UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, more than \| more... Search inside this report	7/1/2009	$695.00
Social Network Ad Spending: A Brighter Outlook Next Year By: eMarketer 2009 is turning into a year of major shifts in the social network business. Facebook, once a distant No. 2, has outperformed MySpace in nearly every measure of usage and is on track to surpass \| more... Search inside this report	7/1/2009	$695.00
Multichannel Retailing: A Competitive Differentiator By: eMarketer Today, many retailers conduct business in multiple channels—brick-and-mortar stores, Websites, catalogs and call centers—but few are adept at coordinating these channels. The Multichannel Retailing report analyzes how leading retailers have been able to \| more... Search inside this report	7/1/2009	$695.00
Hispanics Online: Young, Mobile and Bilingual By: eMarketer The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population. \| more... Search inside this report	6/1/2009	$695.00
Moms Online: More Influential than Ever By: eMarketer The Internet is an integral part of the lives of 34 million mothers in the US. They not only go online to plan a trip or pay bills, they also use the Web to communicate \| more... Search inside this report	6/1/2009	$695.00
Retail E-Commerce Forecast: Cautious Optimism By: eMarketer US retail e-commerce sales (excluding travel) will total $132 billion in 2009, down 0.4% from 2008. Assuming the recession ends this year, as many economists predict, eMarketer forecasts online sales will begin to rebound in \| more... Search inside this report	6/1/2009	$695.00
Green E-Commerce: Gaining Momentum By: eMarketer A crop of green shopping sites has emerged to help consumers find eco-friendly products and get tips on how to incorporate green practices into their lives. Savvy consumers use the Internet to evaluate the legitimacy \| more... Search inside this report	6/1/2009	$695.00
Italy and Spain Online: Young, Affluent Users Dominate By: eMarketer eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users. The Italy and Spain \| more... Search inside this report	5/1/2009	$695.00
Germany Online: Europe's Biggest E-Commerce Market Comes of Age By: eMarketer The progress of e-commerce in Germany, Europe’s largest Internet population, reflects patterns seen earlier in other countries, such as the UK and the US. But cautious consumers’ security concerns and traditional payment habits are increasingly \| more... Search inside this report	5/1/2009	$695.00
Affluents Online: Living the Luxe Life in Private By: eMarketer On PCs and mobile devices, affluent Internet users are more active than ever. In early 2009, over 50 million people with household incomes of $100,000 or more were online. Too bad global sales of luxury \| more... Search inside this report	5/1/2009	$695.00
Getting and Keeping Customers: Search and E-Mail Tactics By: eMarketer The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute to the bottom line. This means the Internet is getting more attention, since ROI is usually more measurable online \| more... Search inside this report	5/1/2009	$695.00
France Online: Where Brand Matters By: eMarketer Ranked by number of Internet users, France is one of the world’s top 10 countries—it is also one of the most brand-conscious. Both consumers and marketers seem peculiarly sensitive to the power of brands, online \| more... Search inside this report	5/1/2009	$695.00
US Advertising Spending: The New Reality By: eMarketer The Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media. \| more... Search inside this report	4/1/2009	$695.00
Men Online By: eMarketer US men are the minority online. Currently, 96 million males are Internet users, compared with 103 million females. eMarketer estimates that the number of men online will reach 106 million in 2013—but remain the minority. \| more... Search inside this report	4/1/2009	$695.00
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