Center for Mature Consumer Studies

The Center for Mature Consumer Studies (CMCS) was established in 1987 in response to the growing need among business and government to understand the consumption behavior of the aging population. Its mission is to generate and disseminate information that can help organizations improve the efficiency of their marketing activities and enhance the well-being of older adults. CMCS is a unit of Georgia State University's Gerontology Center, but is housed within the college of Business Administration. As the only center of its kind in this country, it maintains regional, national and international networks to exchange information and facilitate collaborative more...