|
Smoking Cessation Aids - UK Abstract This report discusses the market for smoking cessation products. Since the last report, published in April 2002, the number of smokers in the UK has continued to remain stable. The smoking cessation aids market is projected to grow steadily from £80,000 in 2003 to £89,000 in 2004. Among the UK adult population, 43% of smokers have failed to quit in previous attempts. Factors that influence this market include the effectiveness of new products, support programmes, and marketing campaigns targeted towards serial quitters. By analysing the demographic and behavioural trends of current smokers, nicotine replacement manufacturers can create improved prevention strategies for the future. According to Mintel, product innovation and integrated marketing are the keys to further growth in the smoking cessation aids market. Table of Contents Introduction and Abbreviations Definitions Consumer research ACORN Advertising data Abbreviations Executive Summary Key drivers Government initiatives A growth market Three brands dominate Advertising investment rises after a fall Grocery multiples make an entrance but pharmacies dominate The Consumer The Future Market Drivers Number of smokers Figure 1: Trends in cigarette smoking, by gender, 1990, 1995, 2000-03 Aspiring quitters An ageing population Figure 2: Trends and projections in the UK population, by age, 1999-2009 The means to an end... Figure 3: PDI and consumer expenditure, at current and constant 1998 prices, 1999-2009 ...and a larger proportion of relatively more affluent consumers Figure 4: Trends and projections in the UK adult population, by socio-economic status, 1999-2009 Social pressure and Government action International efforts to control smoking Market Size and Trends Smoking cessation aids Figure 5: UK retail sales of nicotine replacement products, by value, 1999-2004 Patches and gum dominate the market Figure 6: UK retail sales of nicotine replacement products, by type and value, 1999, 2001 and 2003 Market Segmentation Patches Figure 7: UK retail sales of patches, by value, 1999-2004 Gum Figure 8: UK retail sales of gum, by value, 1999-2004 Tablets Figure 9: UK retail sales of tablets, by value, 1999-2004 Inhalators Figure 10: UK retail sales of inhalators, by value, 1999-2004 The Supply Structure Brand share Figure 11: Manufacturers' shares of smoking cessation aids market, by value, 2002 and 2004 Companies and brands Cedar Health GlaxoSmithKline Products Novartis Consumer Health Pfizer New Product Development Advertising and Promotion Above the line Figure 12: Main monitored media advertising expenditure on smoking cessation aids, 1999-2004 Figure 13: Main monitored media advertising expenditure on smoking cesssation aids, by brand, 2001-03 New opportunities Below the line Figure 14: Below-the-line promotional activity Distribution Pharmacists versus grocers Figure 15: UK retail sales of smoking cessation aids, by outlet type and value, 2002 and 2004 Prescription versus OTC The Consumer Cigarette smoking remains static Figure 16: Trends in cigarette smoking, 2001-03 Women slightly more likely than men to smoke but are lighter users Figure 17: Cigarette smoking, by gender, age and socio-economic status, 2003 Pre-/no family smokers are lighter smokers Figure 18: Cigarette smoking, by lifestage and Mintel's Special Groups, 2003 Presence of young children has little impact on overall usage Figure 19: Cigarette smoking, by marital status, working status, presence of children and household size, 2003 Those in Wales are the heaviest cigarette smokers Figure 20: Cigarette smoking, by region, 2003 Giving up smoking Figure 21: Giving up smoking, 2001-03 Women, health awareness, pregnancy and motherhood Figure 22: Ever tried to give up and trying to give up smoking, by gender, age and socio-economic status, 2003 Trying to give up slightly more popular among pre-/no family and retired Figure 23: Ever tried to give up and trying to give up smoking, by lifestage and Mintel's Special Groups, 2003 Presence of a baby encourages smokers to attempt quitting Figure 24: Ever tried to give up and trying to give up smoking, by marital status, working status, presence of children and household size, 2003 Focus on London Figure 25: Ever tried to give up and trying to give up smoking, by region, 2003 Static number of smokers Figure 26: Smoking and non-smoking, 1997-2004 Men are the hotter targets Figure 27: Smokers and non-smokers, by gender, age and socio-economic status, February 2004 Families rich in potential Figure 28: Smokers and non-smokers, by lifestage and Mintel's Special Groups, February 2004 Workers need encouragement to quit Figure 29: Smokers and non-smokers, by marital status, working status, presence of children and household size, February 2004 Figure 30: Smokers and non-smokers, by region and ACORN category, February 2004 Popular tabloids as a means of reaching potential quitters Figure 31: Smokers and non-smokers, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004 General attitudes towards smoking Are smokers burying their heads in the sand? Figure 32: General attitudes towards smoking, February 2004 Little variation in general attitudes between the sexes Figure 33: Popular attitudes towards smoking, by gender, age and socio-economic status, February 2004 Families view smoking as a waste of money Figure 34: Popular attitudes towards smoking, by lifestage and Mintel's Special Groups, February 2004 Parental sensitivity and support for heavier taxes Figure 35: Popular attitudes towards smoking, by marital status, working status, presence of children and household size, February 2004 Southerners feel that taxpayers should not pay for smoking illnesses Figure 36: Popular attitudes towards smoking, by region and ACORN category, February 2004 Signs of upmarket intolerance? Figure 37: Popular attitudes towards smoking, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004 Women slightly more likely than men to favour a ban Figure 38: Other popular attitudes towards smoking, by gender, age and socio-economic status, February 2004 Younger adults least supportive of a ban Figure 39: Other popular attitudes towards smoking, by lifestage and Mintel's Special Groups, February 2004 Workers favour graphic anti-smoking adverts Figure 40: Other popular attitudes towards smoking, by marital status, working status, presence of children and household size, February 2004 Regional differences in attitude evident Figure 41: Other popular attitudes towards smoking, by region and ACORN category, February 2004 Concern about children smoking may relate to personal experience Figure 42: Other popular attitudes towards smoking, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004 Attitudes and Identifying Targets Half of smokers who want to quit worried about its impact on others Figure 43: Attitudes towards giving up smoking, February 2004 Little differences in attitude between the sexes Figure 44: Attitudes towards giving up smoking among those who would like to quit, by gender, age and socio-economic status, February 2004 Families consider other family members Figure 45: Attitudes towards giving up smoking among those who would like to quit, by lifestage and Mintel's Special Groups, February 2004 Presence of a 'significant other' Figure 46: Attitudes towards giving up smoking among those who would like to quit, by marital status, working status and presence of children, February 2004 Thriving, Settling and Striving neighbourhoods are key Figure 47: Attitudes towards giving up smoking among those who would like to quit, by region and ACORN category, February 2004 The Internet and non-terrestrial TV cannot be overlooked Figure 48: Attitudes towards giving up smoking among those who would like to quit, by media usage, hours per day spent watching commercial TV and supermarkets regularly used, February 2004 Reasons for having given up smoking Figure 49: Reasons for having given up smoking, February 2004 Men more likely than women not to use smoking cessation aids Figure 50: Attitudes towards giving up among those who have quit, by gender, age and socio-economic status, February 2004 Presence of children is key Figure 51: Attitudes towards giving up among those who have quit, by marital status, working status, presence of children and lifestage, February 2004 Northern bias in usage of smoking cessation aids Figure 52: Attitudes towards giving up among those who have quit, by region, February 2004 Heavy TV watchers and popular tabloid readers - hot targets Figure 53: Attitudes towards giving up among those who have quit, by media usage, hours per day spent watching commercial TV and supermarkets regularly used, February 2004 Identifying key themes among ex-smokers Figure 54: Number of statements about giving up smoking, February 2004 The Future Demographic influences Product innovation Integrated cessation programmes Government endorsement Forecast Growth set to continue Figure 55: Forecast of the UK smoking cessation aids market, at current and constant prices, 2004-09 Patches lead the way Factors used in the forecast Appendix: Research Methodology |