MarketResearch.com US: 800.298.5699 Int'l: +1.240.747.3093 Fax: 240.747.3004

Return to Report  |  Print

The U.S. Ethnic Haircare, Skincare and Color Cosmetics
Packaged Facts - 10/1/1999 - 220 Pages - ID: LA536
URL: http://www.marketresearch.com/product/display.asp?productid=143436

Online Download - $2,062.50
Available online by the section
 

• Scope And Methodology
• Market Parameters
• Report Methodology
• The Overall Market
• Market Approaches $16 Billion In 1999
• Haircare Products Comprise 75% Of Market
• African-Americans Are Center Of Market
• Factors To Market Growth
• Demographics Promising
• Market To Reach $18 Billion By 2004
• The Ethnic Haircare Market
• Scope Of Market
• Twelve Ethnic Haircare Segments
• Market Approaches $12 Billion In 1999
• Relaxers Claim 30% Of Market
• Factors To Market Growth
• Market Will Exceed $13 Billion By 2004
• A Changing Marketer Landscape
• Carson Claims 20% Of Mass Market
• Natural Products Are Biggest Trend
• Improved Hair Color A Bright Spot
• National Consumer Advertising Exceeds $16 Million
• Distributors Improving Stocking Systems
• Shares By Retail Sector
• Blacks Comprise 40% Of Home Permanent Users
• Ethnic Consumers Overindex In Hairstyling Products
• Hispanics, Blacks Are Top Users Of Hair Coloring
• The Ethnic Cosmetics Market
• Scope Of Market
• Skin Tones Primary Reason For Ethnic Market
• Four Product Groups
• Market At $291 Million In 1999
• Lip Makeup Growing At 14% Pace
• Facial Makeup Comprises Half Of Market
• Factors To Market Growth
• Market To Reach $372 Million In 2004
• A Limited Number Of Marketers
• Procter & Gamble Leads Market
• From Swedish To Sudanese
• Ethnic Marketer Advertising Expenditures Top $6 Million
• General Marketers Control Distribution System
• Mass-Market Dynamics
• 88% Of Hispanic Women Use Lipstick Or Lip Gloss
• Black Women Under-Represented Among Users Of Blusher
• 96% Of Asian-American Women Use Nail Polish
• Usage Of Eye Liner And Mascara
• Only 38% Of Black Women Use Foundation
• 33% Of Hispanic Women Use Loose Powder
• The Ethnic Skincare Market
• Scope Of Market
• Targeting The Racial Groups
• Ingredients Specific To Ethnic Skincare
• Sales At $108 Million In 1999
• Factors To Market Growth
• Sales To Reach $118 Million In 2004
• Handful Of Companies Control Market
• Magic Shave, Dr Palmer's Keep Carson Products In First Place
• Marketers Embrace Advertising
• Alpha-Hydroxy A Key Ingredient
• National Consumer Advertising Expenditures At $4 Million
• Distributors Handle Most Ethnic Skincare Products Retail Dynamics
• Asian-Americans Are Top Users Of Facial Moisturizers
• 55% Of Hispanics Use Shaving Cream Or Gel
• Blacks Are Prime Market For Medicated Skincare

II The Overall Market

• The Products
• Defining Ethnic
• Haircare, Cosmetics, And Skincare Products Covered
• The Retail Landscape
• Historical Background
• First Ethnic Market Was African-Americans
• Roots Of The Market In Haircare
• 1970s Bring Jheri Curls And Big Bucks
• Ahbai Formed By Black Companies
• Emergence Of Black Cosmetics And Skincare Markets
• Hispanic And Asian Markets Still Fledgling
• Regulation Generally Light
• Market Size And Composition
• Market At $16 Billion In 1999
• Incremental Growth In Haircare
• Cosmetics Market Stronger
• Skincare Market Sluggish
• Haircare Products Comprise 75% Of Market
• Shares By Retail Sector
• African-Americans Are Center Of Market
• Factors To Market Growth
• Trend Dynamics
• Demographics Promising
• A Surge In Spending Power
• Ethnic Pride Fuels Market
• Good And Bad News For Haircare
• Slow And Steady Growth Expected For Ethnic Cosmetics
• New Product Stream Required For Skincare
• Projected Market Growth
• Market To Reach $18 Billion By 2004

III Ethnic Haircare

• The Products
• Scope Of Market
• African-American Haircare
• Hispanic And Asian-American Haircare
• Haircare And Black Entrepreneurship
• Mainstream Industry Weighs In
• Relaxers Spur Market
• Hairstyle And Haircare Symbiosis
• Product Types
• Special Cleaning Products Necessary For African-American Hair
• Relaxers And Perms Critical To Ethnic Consumers
• Conditioners Heavily Used By Ethnic Consumers
• Twelve Ethnic Haircare Segments
• Lye Label Must Carry Warning
• Market Size And Composition
• Market Approaches $12 Billion In 1999
• Mixed Performance Among Market Segments
• Relaxer Sales At $356 Million
• Sales Stagnant In Dress And Condition Segment
• Styling Products At Steady 2% Growth
• Growth Retreats In Coloring Segment
• Relaxers Claim 30% Of Market
• Black Women Dominate Market
• Factors To Market Growth
• Demographics Point To Future Growth
• Ethnic Consumers Are Prime Haircare Shoppers
• Ethnic Consumers, Ethnic Products
• Children's Segment Continues To Grow
• Targeting Men
• A Natural Tradition
• Absence Of High-Maintenance Styles Hampers Market
• New Products To Drive Market Are Lacking
• Projected Market Growth
• Market Will Exceed $13 Billion By 2004
• The Marketers
• A Changing Landscape
• Mainstreamers Check In
• Other Mergers Change Market
• Market Leaders Now A Varied Group
• Marketer And Brand Shares
• Note On Share Estimates
• Carson Claims 20% Of Mass Market
• Soft Sheen A Strong Second
• Luster Products In Third
• Revlon/Ap Products Holds On To Fourth Place
• Pro-Line Comes In Fifth
• Bottom Five A Mix Of Marketers
• Carson Is Top Marketer Of Relaxers
• Soft Sheen's Conditioning Products Lead
• Soft Sheen Also First In Styling Products
• Carson Holds Nearly Half Of Color Segment
• Soft Sheen Claims One-Third Of Curl Activator Sales
• The Competitive Situation
• Dearth Of New Styles Cools Market
• Number Of Leading Marketers Narrows
• Majors Change Market
• Price Concerns
• Competitive Profiles
• Carson Aggressively Expanding
• Soft Sheen Under L'oréal
• Luster Products Stays Modern
• Pro-Line Continues To Grow
• Alberto-Culver And Sally Beauty
• Marketing And New Product Trends
• Ethnic Stars And Hairstyle Trends
• Natural Products Are Biggest Trend
• Improved Hair Color A Bright Spot
• The Case For Children's Products
• Men's Segment Gaining Strength
• Consumer Advertising And Promotion
• National Consumer Advertising Exceeds $16 Million
• Four Companies Account For Majority Of Advertising
• Bigger Names Mean Bigger Budgets
• Going For The Professionals' Dollars
• Appealing To Women's Sense Of Power
• Afrocentric Positioning
• Mass Marketers Giving More Attention
• Examples Of Consumer Advertising
• Distribution And Retail
• Distributors Improving Stocking Systems
• Shares By Retail Sector
• Mass Merchandisers And B&Bs Gain At Drugstores' Expense
• Mass Merchandisers Expanding Ethnic Stocks
• The B&B Arena
• Supermarkets Trail In Sales
• The Consumer
• Simmons Market Research Bureau Data
• Blacks Comprise 40% Of Home Permanent Users
• Heavy Users Of Home Permanents
• Ethnic Consumers Overindex In Hairstyling Products
• 18% Of Hispanics Are Heavy Users Of Hairstyling Products
• Hispanics, Blacks Are Top Users Of Hair Coloring
• Less Ethnic Skew In Heavy Use Of Hair Color
• Ethnics Above-Average Users Of Conditioners/Creme Rinse
• Use Of Shampoo Highest Among Asian-Americans
• Three-Fourths Of African-American Women Relax Their Hair

IV Ethnic Cosmetics

• The Products
• Scope Of Market
• Skin Tones Primary Reason For Ethnic Market
• Color Cosmetics Are Nothing New
• Many Traditional Cosmetics Were Unsafe
• Problem Ingredients: Titanium And Oil
• Barbara Walden Develops First Black Cosmetics
• Flori Roberts, Johnson Publishing Enter Field
• Hispanic Cosmetic Needs Historically Neglected
• Hispanic Culture Is A Makeup Culture
• Asian-American Companies Answer Need
• Product Types
• Four Product Groups
• Facial Makeup
• Lip Coloring
• Nail Care
• Eye Makeup
• FDA Oversight Of Product Safety
• Market Size And Composition
• Market At $291 Million In 1999
• Market Steady, But Not As Strong
• Profits Based On Unit Growth
• Lip Makeup Growing At 14% Pace
• Facial Makeup Comprises Half Of Market
• Factors To Market Growth
• Outlook Volatile
• Size Matters
• Hispanic Market Remains Under-Tapped
• Asian-American Market Poised To Grow
• Problems Still Persist
• Projected Market Growth
• Market To Reach $372 Million In 2004
• The Marketers
• A Limited Number Of Marketers
• Marketer And Brand Shares
• Note On Share Estimates
• Procter & Gamble Leads Market
• Revlon Holds Second Place
• Carson Products Comes In Third With Posner
• L'oréal's Maybelline In Fourth Place
• Pavion Takes Fifth Place
• Cover Girl Is Clear Leader In Facial Makeup
• Pavion Tops In Lip Colorings
• Arthur Matney Leads In Nail Care
• The Eye Makeup Line-Up
• The Competitive Situation
• Market In New Inning
• Mainstream Marketers Target Ethnics
• Competition Increases At Prestige Level
• Competitive Profiles
• Procter & Gamble Leads The Way
• "Cosmetics Is One Business" At Revlon
• Carson As Cosmetics Marketer
• Maybelline Seeks New Path For Ethnic Cosmetics
• Pavion Reaches Out To All Ethnic Groups
• Color Me Beautiful Expanded
• J Strickland Expands Zuri
• Yee Sisters Take Zhen Approach
• Marketing And New Product Trends
• From Swedish To Sudanese
• Makeup Makeovers
• Natural Product Trend Spreads To Makeup
• Ethnic Celebrities Tout Their Own Lines
• Consumer Advertising And Promotion
• Note On Advertising Data
• Ethnic Marketer Advertising Expenditures Top $6 Million
• Johnson Publishing Runaway First-Place Advertiser
• Carson In Second Place
• Biocosmetics A Distant Third
• Most Products Advertised In Black Magazines
• Mainstreamers Integrate Ads
• Supermodels And Super-Athletes
• Price And Color Range Are Key Advertising Themes
• Marketers Take Advantage Of Cable
• Promotions Crucial In Ethnic Market
• Mainstream Maybelline Adopts Ethnic Marketer
• Strategies
• Coupons Still Popular
• Examples Of Advertising
• Distribution And Retail
• General Marketers Control Distribution System
• Shares By Retail Sector
• Mass-Market Dynamics
• Drugstore Woes
• The B&B Sector
• Direct Sales Believed Strong
• The Consumer
• Simmons Market Research Bureau Data
• 88% Of Hispanic Women Use Lipstick Or Lip Gloss
• Black Women Under-Represented Among Users Of Blusher
• 96% Of Asian-American Women Use Nail Polish
• 21% Of Hispanic Women Heavy Users Of Eye Liner
• Most Women Prefer Pencil Eye Liner
• 72% Of Hispanic Women Use Mascara
• 38% Of Hispanic Women Use Powder Eye Shadow
• Only 38% Of Black Women Use Foundation
• Most Women Prefer Liquid Foundation
• 33% Of Hispanic Women Use Loose Powder
• 40% Of Asian Women Use Pressed Face Powder

V Ethnic Skincare

• The Products
• Scope Of Market
• African-Americans Have Special Skin Needs
• Hispanic Needs Not Addressed
• Delicacy Of Asian Skin
• Ingredients Specific To Ethnic Skincare
• Do Ahas Really Work?
• Government Regulation
• Skincare Products Under FDA Jurisdiction
• Hydroquinone
• Fda And Alpha-Hydroxy Acids
• Study Supports Safety Of Ahas
• Market Size And Composition
• Sales At $108 Million In 1999
• Little To Cheer About
• Shaving Products Claim One-Fourth Of Market
• Fade Creams Central To Market
• Cocoa Butter In Half Of All Products
• Some Hispanic And Asian Consumers Look Abroad For Products
• Factors To Market Growth
• Overall Prospects
• Demographics A Boon
• Skincare A Healthcare Issue
• Working Women, Natural Aesthetic Give Impetus To Market
• Marketers Find New Ways To Apply AHAS
• Fade Creams Suffer From Political Context
• Men's Shaving Segment Fares Better
• Hispanics' Needs Still Not Addressed
• Asian-American Market Comes Into Its Own
• Projected Market Growth
• Sales To Reach $118 Million In 2004
• The Marketers
• Handful Of Companies Control Market
• Marketer And Brand Shares
• Note On Share Estimates
• Magic Shave, Dr Palmer's Keep Carson Products In First Place
• Kiwi Brands Holds Second
• Black Opal Places Biocosmetics Third
• J Strickland And Et Browne Round Out Top Five
• In Fade Creams, J Strickland Ranks First
• Skin Moisturizer Sales Led By Et Browne
• Black Opal First In Cleansers
• Carson's Magic Shave Is Tops Among Shaving Creams
• The Competitive Situation
• New Products, New Lines Distinguish Market
• Prestige Level Grows More Competitive
• Hispanic Consumers Move To The Mainstream
• General-Market Products Reach Out To African-Americans

Competitive Profiles

• Carson Leads The Pack
• Kiwi Brands Belongs To Biggest Kid On The Block
• Biocosmetics Carves Out A Place
• J Strickland Offers Nadinola, Black & White
• Cocoa Butter Central To Et Browne's Products
• BET—From Cable To Color Code
• Color Me Beautiful Strides Into Skincare Market
• Zhen Cosmetics For Yellow Undertones
• Marketing And New Product Trends
• Marketers Embrace Advertising
• Alpha-Hydroxy A Key Ingredient
• Cocoa Butter Still A Catalyst
• Movement In Men's Products
• Consumer Advertising And Promotion
• National Consumer Advertising Expenditures At $4 Million
• ET Browne Takes First Place
• Johnson Publishing Ranks Second
• Biocosmetics Third
• Iman In Fourth Place
• Limited Ethnic Advertising From Mainstreamers
• Cocoa Butter Featured In Palmer's Ads
• Light-Skinned Models And Fade Cream Ads
• Unique Look From Johnson Publishing
• Promotions Big With Biocosmetics
• Promotions At The Prestige Level
• Examples Of Consumer Advertising
• Distribution And Retail
• Distributors Handle Most Ethnic Skincare Products
• Shares By Retail Sector
• Merchandisers Have Varying Placement Priorities
• The Consumer
• Simmons Market Research Bureau Data
• Asian-Americans Are Top Users Of Facial Moisturizers
• 49% Of Asian Women Are Heavy Users Of Facial
• Moisturizers
• 55% Of Hispanics Use Shaving Cream Or Gel
• Blacks Are Prime Market For Medicated Skincare

Appendix I: Examples Of Consumer Advertising And Promotions

Appendix Ii: Addresses Of Selected Marketers

Market Parameters

This report focuses on ethnic-specific health and beauty care (HBC) products and brands designed for and targeting African-American, Hispanics, and Asian-Americans. Usage of general-market products is discussed only in relation to the eth-nic HBC market. Three major areas of retail products are covered: haircare, includ-ing all varieties of hair cleaning, styling, treatment, and preparation products that are used in the home; cosmetics, including all types of facial and nail-care products; and skincare, including basic skincare products such as fade creams, moisturizers, and cleanser, as well as shaving products. Although most of these products are designed for and used by females, products for male consumers in segments such as hair styl-ing and shaving are also addressed.

This report covers ethnic HBC product sales through the mass-market sector (drugstores, mass merchandisers, and supermarkets), sales through barber and beauty shops (B&Bs), prestige-level sales through department stores, and direct sales. Prod-ucts and services offered by professionals are not included in the market.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed on-site examination of the retail milieu and consultation with industry sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including, where available, company literature and corporate annual reports. Packaged Facts has derived sales figures for the mass-market sector (drugstores, mass merchandisers, and supermar-kets) from trade sources and Information Resources, Inc. (IRI) sales-tracking data. Figures provided on national consumer advertising expenditures are based on Com-petitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics is based on Simmons Market Research Bureau data for spring 1998.

I . EXECUTIVE SUMMARY (pp. 15 - 40)  $502.00

II. THE OVERALL MARKET (pp. 41 - 58)  $238.00

III. ETHNIC HAIRCARE (pp. 59 - 114)  $998.00

IV. ETHNIC COSMETICS (pp. 115 - 167)  $925.00

THE PRODUCTS (pp. 117 - 120)  $103.00

PRODUCT TYPES (pp. 121 - 124)  $76.00

MARKET SIZE AND COMPOSITION (pp. 125 - 127)  $73.00

FACTORS TO MARKET GROWTH (pp. 128 - 132)  $87.00

THE MARKETERS (pp. 133 - 134)  $55.00

MARKETER AND BRAND SHARES (pp. 135 - 138)  $87.00

THE COMPETITIVE SITUATION (pp. 139 - 140)  $57.00

COMPETITIVE PROFILES (pp. 141 - 147)  $261.00

MARKETING AND NEW PRODUCT TRENDS (pp. 148 - 151)  $103.00

CONSUMER ADVERTISING AND PROMOTION (pp. 152 - 156)  $140.00

DISTRIBUTION AND RETAIL (pp. 157 - 159)  $101.00

THE CONSUMER (pp. 160 - 167)  $205.00

V. ETHNIC SKINCARE (pp. 168 - 215)  $867.00

APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 216 - 222)  $52.00