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Singles on Holiday - UK
Mintel International Group Ltd. - 6/1/2006 - 77 Pages - ID: GN1311603
URL: http://www.marketresearch.com/product/display.asp?productid=1311603
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Abstract
This report examines ‘singles on holiday’ in two ways. It looks at the behaviour, attitudes and make-up of the non-married, non-cohabiting British tourist. Secondly, it investigates the attitudes and demographics of those (‘single’ and ‘non-single’) choosing to holiday alone, those who are adamant that they will not and those who sometimes would like to.
Alongside this in-depth consumer investigation, the report furthermore considers the social, economic and industry factors affecting the singles on holiday market. Analysis of market size and distribution trends are also included, together with a discussion of how the travel industry caters for single people and single travellers, the types of holiday available, and a cross-section of companies supplying these products.
The report concludes with forecasts and a consideration of likely future trends in the singles on holiday market.
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- Definition
- Consumer research
- ACORN
- ABBREVIATIONS
- SUMMARY OF KEY REPORT FINDINGS
- Growth trends in singles population
- Size of singles holiday market
- Adventurous singles
- Mainstream travel industry slow to respond
- Specialist singles suppliers
- Solo travellers
- Internet booking the catalyst for change?
- Affluent singles a key market of the future
- MARKET FACTORS
- Growth in singles
- Figure 1: Marital status by gender and age in Great Britain, 1998-2021
- Home alone
- Figure 2: UK millions of households, 2001-11
- Ageing of the population
- Figure 3: Forecast adult population trends, by lifestage group, 2001-11
- Affluent solos on the increase
- Figure 4: Forecast adult population trends, by socio-economic group, 2001-11
- The economy
- Figure 5: Trends in GDP, personal disposable income and consumer expenditure, 2001-11
- The economics of being single
- Internet and independent booking
- Figure 6: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
- Figure 7: Holidays abroad: Inclusive holidays versus independent holidays, by volume, 2001-06
- MARKET SIZE
- THE HOLIDAY INDUSTRY OVERALL
- Figure 8: Domestic and overseas holidays and expenditure, 2001-06
- SINGLES MARKET VOLUME
- Figure 9: Number of holidays abroad taken by singles and non-singles, 2001-06
- Figure 10: Number of domestic holidays taken by singles and non-singles, 2001-06
- Value of singles holidays
- Figure 11: Value of the UK singles holiday abroad market, 2001-06
- Figure 12: Value of the UK singles domestic holiday market, 2001-06
- Market size of those travelling alone
- Figure 13: Travelling companions for previous holiday, March 2006
- MARKET SEGMENTATION
- SINGLES/NON-SINGLES HOLIDAYS
- Figure 14: Singles: Type of holiday taken for last/last but one holiday, 2001-05
- Figure 15: Non-singles: Type of holiday taken for last/last but one holiday, 2001-05
- Transport
- Figure 16: Singles: Main method of transport used for last holiday abroad, 2001-05
- Figure 17: Non-singles: Main method of transport used for last holiday abroad, 2001-05
- Type of holiday for singles/non-singles
- Figure 18: Singles: Type of holiday taken for last holiday abroad, 2001-05
- Figure 19: Non-singles: Type of holiday taken for last holiday abroad, 2001-05
- Singles/non-singles destinations
- Figure 20: Singles: Where visited for last holiday abroad, 2001-05
- Figure 21: Non-singles: Where visited for last holiday abroad, 2001-05
- Seasonality of singles/non-singles holidays
- Figure 22: Singles: Month last holiday abroad began, 2001-05
- Figure 23: Non-singles: Month last holiday abroad began, 2001-05
- Frequency of singles/non-singles holidays
- Figure 24: Singles: Number of holidays taken, 2003 & 2005
- Figure 25: Non-singles: Number of holidays taken, 2003 & 2005
- HOLIDAY PRODUCT TYPES
- Singles-specific holidays
- Internet
- Age-specific holidays
- Grey Market
- Youth Market
- Cruises
- Adventure
- Special interest
- Gay market
- DISTRIBUTION
- Booking methods for single/non-single holidays
- Figure 26: Singles: How last holiday abroad was booked, 2001-05
- Figure 27: Non-singles: How last holiday abroad was booked, 2001-05
- Figure 28: Singles: Booking method for last holiday abroad, 2003 & 2005
- Figure 29: Non-singles: Booking method for last holiday abroad, 2003 & 2005
- THE SUPPLY STRUCTURE
- THE ECONOMICS OF SUPPLY FOR SINGLE TRAVELLERS
- Figure 30: Companies covered in this section by current size of ATOL licences as of May 2006
- THE BIG FOUR
- Thomas Cook
- First Choice Holidays
- Thomson/TUI
- MyTravel
- SINGLES SPECIALISTS
- Friendship Travel
- Solo's Holidays
- Neal's Yard Agency
- Speedbreaks
- Mango Kids
- Online networking
- ADVENTURE HOLIDAYS
- Exodus Travel
- Explore Worldwide
- AGE SPECIFIC OPERATORS
- Travelsphere/Just You
- Saga
- STA Travel
- ACTIVITY HOLIDAYS
- HF Holidays
- ONLINE INTERMEDIARIES
- Expedia
- Lastminute.com
- THE CONSUMER
- TRAVELLING COMPANIONS
- Figure 31: Travelling companions for previous holiday, March 2006
- Travelling companions by demographics
- Figure 32: Travelling companions for previous holiday, by gender, age, socio-economic group, working and marital status, March 2006
- Figure 33: Travelling companions for previous holiday, by region and ACORN group, March 2006
- Figure 34: Travelling companions for previous holiday, by detailed lifestage, March 2006
- Figure 35: Travelling companions for previous holiday, by media and grocery store usage, March 2006
- THE FUTURE
- Gradual diversification of the holiday industry
- Creative pricing strategies
- Internet booking a catalyst of better value
- Affluent, adventurous singles
- Luxury packages for singles
- Sun, sand, sea and…
- Going solo
- Business before pleasure
- Virtual communities & customer co-creation
- FORECAST
- Figure 36: Forecast for the UK singles market holidays abroad, 2006-11
- Figure 37: Forecast for the UK singles market for domestic holidays, 2006-11
- FACTORS USED IN THE FORECAST
- APPENDIX: RESEARCH METHODOLOGY
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