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The U.S. Market for Pleasure Boats Abstract This in-depth investigation of the pleasure boat industry tracks current and projected sales (to 2011) of cabin cruisers, houseboats, sailboats, runabouts, center consoles, pontoon boats, canoes, rowboats, and other pleasure craft. Highlighted topics include consumer demographics, safety issues, international trade activity, advertising and promotion, distribution patterns, pricing dynamics, industry economics, and much more. The report also provides you with profiles of the major manufacturers. Table of Contents SECTION I - OVERVIEW OF THE PLEASURE BOAT MARKET
SECTION II - THE MARKET FOR PLEASURE BOATS
Market Trends High-End Boat Market Sails Ahead. Tables: U.S. Manufacturers’ Sales of Pleasure Boats (Graph) U.S. Manufacturers’ Sales of Pleasure Boats U.S. Manufacturers’ Sales of Pleasure Boats, by Type. Product Mix of U.S. Manufacturers’ Sales of Pleasure Boats (Graph) Product Mix of U.S. Manufacturers’ Sales of Pleasure Boats U.S. Manufacturers’ Sales of Outboard Boats U.S. Manufacturers’ Sales of Outboard Boats, by Type. U.S. Manufacturers’ Sales of Inboard/Outdrive Boats U.S. Manufacturers’ Sales of Inboard/Outdrive Boats, by Type U.S. Manufacturers’ Sales of Inboard Boats U.S. Manufacturers’ Sales of Inboard Boats, by Type U.S. Manufacturers’ Sales of Sailboats, Canoes, and Other Boats U.S. Manufacturers’ Sales of Sailboats, Canoes, and Other Boats, by Type North American Sailboat Production North American Sailboat Production, by Size. Number of Recreational Boats Owned. Number of Recreational Boats Owned, by Type . Total Number of Registered Motorboats in the U.S. Number of Registered Motorboats, by State and U.S. Territory Registered Motorboats, by Type of Propulsion Registered Motorboats, by Type of Hull Material . Number of Registered Motorboats, by Type of Hull Material and by Size Class Number of Registered Motorboats, by Type of Propulsion and by Size Class Number of Registered Outboard Motorboats, by Type of Hull Material and by Size Class. Number of Registered Inboard Motorboats, by Type of Hull Material and by Size Class. Number of Registered Stern-Drive Motorboats, by Type of Hull Material and by Size Class. SECTION II - THE MARKET FOR PLEASURE BOATS (cont’d.)
Number of Registered Personal Watercraft Motorboats, by Type of Hull Material and by Size Class Number of Registered Inboard Auxiliary Sail Motorboats, by Type of Hull Material and by Size Class. Number of Registered Outboard Auxiliary Sail Motorboats, by Type of Hull Material and by Size Class. Ranking of States by Total Number of Registered Boats SECTION III - FACTORS AFFECTING DEMAND FOR PLEASURE BOATS
Overview Economic Trends Demographic Trends. Consumer Spending Tables: U.S. Gross Domestic Product U.S. Gross Private Domestic Investment U.S. Industrial Production Index U.S. Disposable Personal Income. U.S. Per Capita Disposable Personal Income Total and Per Capita Disposable Personal Income in the Top Ten Motorboat Markets Consumer Confidence Index U.S. Personal Consumption Expenditures U.S. Per Capita Personal Consumption Expenditures U.S. Personal Consumption Expenditures for Recreational Purposes: Current Dollars Chained Dollars U.S. Personal Consumption Expenditures on Boats Average Annual Household Expenditures on Boats with Motors: By Region and by Type of Area By Age of Reference Person By Income Before Taxes By Composition of Consumer Unit By Size of Consumer Unit By Occupation of Reference Person By Education of Reference Person Interest Rates Charged by U.S. Banks. Consumer Debt Consumer Debt as a Percentage of Disposable Personal Income Top 41 Participant Sports Sports Participation, Ranked by Growth Rate Sports Participation Indexes for Selected States SECTION III - FACTORS AFFECTING DEMAND FOR PLEASURE BOATS (cont’d.)
Projected Number of Fishing Participants in the U.S., by Race and Ethnicity Projected Distribution of Fishing Participants in the U.S., by Race and Ethnicity Days of Participation and Number of Trips, by Type of Fishing Number and Cost of Sportfishing Licenses Selected Characteristics of Fishermen Sales of Water Skis U.S. Resident Population Trends and Projections U.S. Population and Household Trends and Projections U.S. Population Trends and Projections, by Age Group Age Distribution of the U.S. Population U.S. Resident Population Projections, by Region U.S. Resident Population Projections, by State Distribution of the U.S. Population, by State Resident Population in Counties Within 50 Miles of Coastal Shorelines SECTION IV - RETAIL SALES OF PLEASURE BOATS
Tables: Retail Expenditures on Boating (Graph) Retail Expenditures on Boating Retail Unit Boat Sales, by Type Growth in Retail Unit Boat Sales, by Type Product Mix of Retail Unit Boat Sales Pleasure Boat Retail Value and Average Unit Costs, by Type Number of Establishments and Employees in the Boat Dealer Industry, by Employment Size and by State SECTION V - ADVERTISING AND PROMOTIONAL ACTIVITIES
Analysis: Overview The Top Three Advertisers Television as a Marketing Tool Future Projections Tables: Total Media Expenditures for Pleasure Boats, Motors, and Accessories (Graph) Total Media Expenditures for Pleasure Boats, Motors, and Accessories Top Ten Advertisers of Pleasure Boats, Motors, and Accessories, by Company SECTION V - ADVERTISING AND PROMOTIONAL ACTIVITIES
Tables: (cont’d.) Advertising Shares of the Top Ten Advertisers of Pleasure Boats, Motors, and Accessories Top Ten Advertised Brands of Pleasure Boats, Motors, and Accessories Advertising Shares of the Top Ten Advertised Brands of Pleasure Boats, Motors, and Accessories Media Expenditures for Pleasure Boats, Motors, and Accessories, by Company and Brand SECTION VI - PRODUCER PRICE TRENDS IN THE PLEASURE
Summary and Analysis Tables: Producer Price Trends: Outboard Motorboats Outboard Motorboats, by Type Inboard Motorboats Inboard Motorboats, by Type Inboard/Outdrive Motorboats Inboard/Outdrive Motorboats, by Type Sailboats Sailboats, by Type Canoes SECTION VII - RECREATIONAL BOATING SAFETY
Overview Promoting Boating Safety Boating Accidents and Fatalities Tables: Recreational Boating Fatality Rate Boating Accidents, by Type Causes of Boating Accidents Operation at Time of Accident Activity at Time of Accident Weather and Water Conditions at Time of Accident Vessel Information Operator Information SECTION VIII - U.S. FOREIGN TRADE OF PLEASURE BOATS
Overview Exports Exports, by Type Imports Imports, by Type A Look at NAFTA Tables: U.S. Apparent Consumption of Pleasure Boats U.S. Balance of Trade for Pleasure Boats Total U.S. Exports of Pleasure Boats Top 20 U.S. Export Destinations for Pleasure Boats: Value Dollar Market Shares of the Top 20 U.S. Export Destinations for Pleasure Boats Top 20 U.S. Export Destinations for Pleasure Boats: Quantity Volume Market Shares of the Top 20 U.S. Export Destinations for Pleasure Boats U.S. Exports of Pleasure Boats, by Type: Value U.S. Exports of Pleasure Boats, by Type: Quantity U.S. Exports of Pleasure Boats, by Country of Destination and by Type: Inflatable Yachts and Vessels for Pleasure or Sport Sailboats, with Auxiliary Motor: Not Exceeding 9.2 Meters in Length Exceeding 9.2 Meters in Length Sailboats, with or without Auxiliary Motor, Not Exceeding 4 Meters in Length Sailboats, without Auxiliary Motor: Exceeding 4 Meters But Not Exceeding 6.5 Meters in Length Exceeding 6.5 Meters But Not Exceeding 9.2 Meters in Length . Exceeding 9.2 Meters in Length Inboard/Outdrive-Powered Motorboats: Not Exceeding 6.5 Meters in Length . Exceeding 6.5 Meters in Length Inboard-Powered Motorboats: Not Exceeding 8 Meters in Length Exceeding 8 Meters in Length Rowboats and Canoes. Outboard Motorboats Other Yachts and Vessels for Pleasure or Sport. Total U.S. Imports of Pleasure Boats Top 20 U.S. Import Sources for Pleasure Boats: Value Dollar Market Shares of the Top 20 U.S. Import Sources for Pleasure Boats Top 20 U.S. Import Sources for Pleasure Boats: Quantity SECTION VIII - U.S. FOREIGN TRADE OF PLEASURE BOATS (cont’d.)
Volume Market Shares of the Top 20 U.S. Import Sources for Pleasure Boats U.S. Imports of Pleasure Boats, by Type: Value U.S. Imports of Pleasure Boats, by Type: Quantity U.S. Imports of Pleasure Boats, by Country of Origin and by Type: Inflatable Vessels for Pleasure or Sport, with Attached Rigid Hull, Valued at Over $500 Inflatable Vessels for Pleasure or Sport, without Attached Rigid Hull, Valued at Over $500 Inflatable Vessels for Pleasure or Sport, Valued at Less Than $500. Sailboats, with Auxiliary Motor: Not Exceeding 9.2 Meters in Length Exceeding 9.2 Meters in Length Sailboats, with or without Auxiliary Motor, Not Exceeding 4 Meters in Length Sailboats, without Auxiliary Motor: Exceeding 4 Meters But Not Exceeding 6.5 Meters in Length Exceeding 6.5 Meters But Not Exceeding 9.2 Meters in Length . Exceeding 9.2 Meters in Length Inboard/Outdrive-Powered Motorboats, Not Exceeding 6.5 Meters in Length Inboard/Outdrive-Powered Cabin Cruisers, Exceeding 6.5 Meters in Length Inboard/Outdrive-Powered Motorboats, Other Than Cabin Cruisers, Exceeding 6.5 Meters in Length Inboard-Powered Motorboats, Not Exceeding 8 Meters in Length . Inboard-Powered Cabin Cruisers, Exceeding 8 Meters in Length.. Inboard-Powered Motorboats, Other Than Cabin Cruisers, Exceeding 8 Meters in Length. Canoes. Rowboats (Excluding Canoes) Outboard Motorboats, with Hulls of Metal: Not Exceeding 5 Meters in Length . Exceeding 5 Meters in Length . Outboard Motorboats, with Hulls of Reinforced Plastics: Not Exceeding 5 Meters in Length Exceeding 5 Meters in Length Other Outboard Motorboats Other Yachts and Vessels for Pleasure or Sport SECTION IX - STRUCTURAL ANALYSIS OF THE BOATBUILDING
Analysis: Cost Structure Employment Labor Costs Capital Expenditures Number of Establishments Explanation of Terms Tables: Operating Structure Gross Operating Margin Value Added by Manufacture Vertical Integration Index Employment Structure Average Hourly Earnings of Production Workers Total Labor Costs Cost of Living Index for Production Workers Labor Productivity Indexes of Real Labor Productivity New Capital Expenditures Plant vs. Equipment Expenditures Ending Inventories. Number of Establishments, by Employment Size and by State The Plant Manager’s Workbook: How to Use This Section Gathering Your Data Developing Your Ratios How Does Your Plant Stack Up? SECTION X - COMPANY PROFILES Introduction Boat Tree: Overview Product Line Financial Performance IPO Postponed Permanently Bombardier Inc.: Overview Financial Performance Production and the International Market Bombardier Recreational Products Division Makes Major Acquisition New Sturtevant Plant Attracts Thousands of Job Seekers Product Announcements Financial Summary and Analysis SECTION X - COMPANY PROFILES (cont’d.)
Overview Financial Performance A Renewed Focus on the Marine Division Financial Summary and Analysis Dougherty Marine Partnership: Overview Products Distribution Investing in Expansion Fountain Powerboat Industries, Inc.: Overview Product Line Financial Performance Company News Financial Summary and Analysis Genmar Holdings, Inc.: Overview Genmar’s Largest and Newest Acquisitions Consolidation Plan Promising Outlook Marine Products Corp. Overview Financial Performance Marine Products’ First Step to Expansion Future Direction Financial Summary and Analysis MasterCraft Boat Company: Overview Marketing Promising Sales, Strong Outlook Expansion MasterCraft Sold in 2001 Outboard Marine Corporation: Overview OMC Acquired. Penn Yan Marine Manufacturing Corp.: Overview . Acquisition and Expansion Relocation Tracker Marine L.L.C.: Overview Company Structure Stickler for Quality SECTION X - COMPANY PROFILES (cont’d.)
Strategic Alliances Promotions Yamaha Motor Co., Ltd.: Overview Marine Product Line Outlook Financial Summary and Analysis SECTION XI - DIRECTORY OF SELECTED U.S. MANUFACTURERS
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