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Retail Branch Banking
Key Note Publications Ltd - 10/1/1997 - 89 Pages - ID: KEYL432715
URL: http://www.marketresearch.com/product/display.asp?productid=432715
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Abstract
To say retail banking is changing is a massive understatement. The greatest challenge faced by today's retail banks is how to provide their customers with convenient banking — for if they do not, a new competitor will find a way of doing so. The changes now taking place in the retail banking industry are the most radical in decades. Evolving customer demographics, developments in new technology and a bombardment of new competition, have led the major banks to re-examine their entire approach to retail banking.
Above all, the changes which are taking place have forced them to recognise that their most important asset — the customer — is no longer dependent upon the services they alone offer, but has many other options from which to select the type of retail banking services required. In a recent study, entitled 'Building Tomorrow's Leading Retail Bank', written by The Economist Intelligence Unit in co-operation with Coopers & Lybrand Ltd, nearly every banker interviewed expressed a significant degree of concern regarding the potential for traditional banking to become obsolete, due to the emergence of electronic service providers.
There exists a real danger that in the information age, the word 'bank' —
defined in Collins English Dictionary as a noun meaning 'an institution
offering certain financial services', may in future become more of a verb
used to describe the activity 'to deposit cash or cheques'.
One senior manager at a major Australian bank says his group discusses
this issue often, and feels that banks are in grave danger of becoming
irrelevant. Banks' ownership of the customer has been traditionally based
on frequent contact by branch visits, automatic teller machine (ATM)
transactions and mailings with bank statements. However, technology
developments are now enabling people to use their own equipment to
obtain access to a bank, posing for the banks the challenge of how to hold
on to their customer base.
Table of Contents
- Executive Summary
1. Market Definition
2. Market Size
3. Industry Background
4. Competitor Analysis
5. Strengths, Weaknesses, Opportunities and Threats (SWOT)
6. Buying Behaviour
7. Outside Suppliers to the Industry
8. Current Issues
9. Forecasts
10. Company Profiles
11. Further Sources
Understanding TGI Data
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| Strengths, Weaknesses, Opportunities and Threats (SWOT) (pp. 46 - 49) $48.00 |
| Buying Behaviour (pp. 50 - 56) $48.00 |
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