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Next Generation Home Shopping
Business Insights - 2/1/1999 - 160 Pages - ID: RET03
URL: http://www.marketresearch.com/product/display.asp?productid=145019

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Abstract

The UK home shopping market has entered an era of radical change as traditional boundaries are broken down by the arrival of store-based retailers and the growth and diversification of product specialists. Looking for new ways to extend their services and develop new selling channels, retailers have begun to invest heavily in large scale home shopping systems and resources, and the majority are already active in at least one of the various channels. New from Reuters Business Insight, the Next Generation Home Shopping report provides a highly focused analysis of both the catalogue and Internet home shopping channels, from the perspective of store-based retailers, broad range retailers and product specialists. Focusing on books and other published media, clothing, gifts, and the food and drinks sectors, this latest study investigates key trends and threats, including the internationalisation of retailing, the rise of the Internet consumer and the impact of the single European currency. Evaluating an exclusive industry survey and providing detailed five year forecasts, the report will enable you to refine your strategic planning and build for the future with confidence. 
 
Table of Contents
Executive Summary
  • The rise of the multi-channel retail conglomerate
  • Key findings of this report
    • Trends in home shopping
    • The specialist home shopping sector
    • The challenge from the high street
    • The Internet revolution
    • Bookselling sector survey
    • Forecasts for the future of home shopping in the UK

Chapter 2 Introduction: trends in home shopping

  • Summary
  • The growing importance of the home shopping sector
  • Social and economic trends affecting home shopping
    • The UK economy is currently overshadowed by the threat of recession
    • Demographic trends suggest strong growth of home shopping in the UK
    • Home shopping will benefit from other changes in society
    • The single European currency

  • Specialist mail order companies
    • Broad-range retailers
    • More narrowly focused companies

  • The challenge from the high street
    • The home shopping alternative as a customer service
    • New moves in the multiple grocery sector
    • The potential in home shopping for manufacturers

  • Internet retailing
    • Key success factors in Internet retailing

  • Major themes in current home shopping strategy
  • Structure of this report

Chapter 3 Cost base analysis of home shopping

  • Summary
  • The importance of the cost base
  • Cost factors driving diversification into home shopping
    • The cost of traditional store-based retailing is higher than ever
    • The profitability differential

  • Adverse cost factors
    • Fulfilment is where store-based retailers face the steepest learning curve
    • Returns can be a major problem for home shopping companies

  • The cost schedule
    • Planning costs
    • Set-up costs
    • Case study: The Internet Bookshop
    • Maintenance and management costs
    • Expansion and diversification costs

  • Conclusions
    • The costs of Internet retailing in particular can be deceptive

Chapter 4 Specialist home shopping

  • Summary
  • Introduction: a profile of the established home shopping sector
    • Traditional segmentation by selling method
    • Segmentation by merchandising strategy
    • Parallel trends in home shopping and store-based retailing
    • Internationalisation as a defence against competition from the high street
    • Internationalisation as a defence against European competitors

  • Broad range home shopping companies
    • Case study: Great Universal Stores
    • Many broad range home shopping specialists are diversifying
    • Case study: Littlewoods
    • Case study: The Food Ferry

  • Product specialist home shopping companies
    • Product specialists in the food sector
    • Product specialists in the media sector

  • Diversification into new home shopping channels
    • Littlewoods is exploring new avenues for its established offering
    • The GUS purchase of Argos brings mail order and high street together

  • Conclusions

Chapter 5 The challenge from the high street

  • Summary
  • Introduction: the rationale for diversification
    • Home shopping as part of a general customer service strategy
    • Winning new customers
    • Maximising the profitability of existing core customers
    • Maximising returns on investment in retail technology
    • Maintaining market share: the competitive imperative

  • Existing businesses with a presence in both sectors
    • Diversified groups with store-based and home shopping businesses
    • Case study: Next
    • High street retailers with a home shopping division
    • Case study: Marks & Spencer
    • Home shopping could reinforce wide-ranging retail brand portfolios
    • Home shopping companies with a presence on the high street

  • The surge of store-based retailers into home shopping
    • The grocery sector has been the focus of much of this interest recently
    • Case study: Asda
    • Other multiple grocers are also looking at home delivery options
    • Case study: Sainsbury's
    • Case study: Tesco

  • The clothing sector
    • Home shopping will target the mid-market in the clothing sector
    • Case study: Arcadia

  • Conclusions

Chapter 6 Internet retailing

  • Summary
  • Introduction: the growth of Internet usage
    • The gap between vision and reality in Internet retailing

  • The Internet retail revolution
    • Retailers' options in planning an Internet shopping site
    • Site design is a key to the success of Internet retailing
    • Advances in payment mechanisms

  • The published media retail sector
    • The development of the Internet media retail brand
    • Bookselling
    • The recorded music business
    • Videos
    • Internet retailing developments by leading UK media retailers

  • The adoption of the Internet by multiple grocers
    • Case study: Waitrose
    • Case study: Tesco
    • Other multiple grocers embarking on online grocery retailing

  • The gift sector
    • Housewares
    • Chocolates
    • Flowers

  • The Internet in other retail sectors
    • Wines and spirits
    • Clothing

  • Conclusions

Chapter 7 Survey: Home shopping in the UK bookselling sector

  • Summary
  • Introduction: survey methodology
  • Profile of the UK bookselling sector
  • Home shopping in UK bookselling
    • Mail order bookselling
    • Case study: HMV Media
    • The status of Internet bookselling
    • Case Study: Amazon.com
    • Case study: WH Smith

  • Opportunities for publishers
    • Case study: Dorling Kindersley

  • Opportunities for non-traditional booksellers
    • Case study: Asda

  • Future home shopping trends in bookselling
  • Conclusions

Chapter 8 Forecasts and conclusions

  • Summary
  • The evolution of the UK home shopping sector
  • Cost base factors in home shopping
  • Specialist home shopping companies
    • Traditional home shopping groups moving into new channels
    • Home shopping in competition with store-based retailing

  • New entrants from store-based retailing
    • Home shopping and store-based retailing are merging into one area
    • The continuing importance of grocery

  • The Internet revolution
    • The impact of Internet retailing on the store-based sector

  • Forecasts
    • The grocery sector will be a key driver of overall expansion
    • The Internet retail sector will demonstrate continued high growth

Appendices

  • Glossary
  • Sources
  • Research methodology
  • Retailers' Internet sites
  • Index

List of Figures

  • Figure 1.1: The ageing UK population
  • Figure 1.2: The evolution of new merchandising strategies in the home shopping sector
  • Figure 2.3: Pre-tax profit margins in UK retailing: home shopping vs the overall sector, 1993-97
  • Figure 2.4: Cost structures of establishing Internet retail sites
  • Figure 2.5: Cost structures of running Internet retail sites
  • Figure 4.6: There is intense competition among larger retailers to be seen as a 'service star'
  • Figure 4.7: Comparison of sales and profitability of Next Retail and Directory divisions, 1995-97
  • Figure 4.8: Home shopping in clothing will focus on the mid-market
  • Figure 5.9: The UK is among leading potential markets for on-line retailing in Europe
  • Figure 5.10: Internet penetration per head in Europe, 1997
  • Figure 5.11: Internet retail sector opportunities in western Europe
  • Figure 5.12: Internet retail sites need constant investment
  • Figure 6.13: Home shopping penetration of UK bookselling, 1996-2002

List of Tables

  • Table 1.1: UK retail sales data, 1991-96
  • Table 1.2: Major UK macroeconomic indicators, 1994-2000
  • Table 1.3: Key retail issues in the transition to a single European currency
  • Table 2.4: Investment costs in Internet retail sites, 1997 & 2002
  • Table 2.5: The Internet Bookshop: sales and customer profiles
  • Table 6.6: Competitive structure of the UK book market
  • Table 6.7: Discounting bestsellers: Amazon's approach

 

Buy by the Section

 EXECUTIVE SUMMARY (pp. 9 - 14)  $49.10
 The rise of the multi-channel retail conglomerate (pp. 9 - 10)
 Key findings of this report (pp. 10 - 14)  $48.00
 CHAPTER 2 INTRODUCTION: TRENDS IN HOME SHOPPING (pp. 15 - 36)  $178.00
 Summary (pg. 15)
 The growing importance of the home shopping sector (pp. 16 - 17)
 Social and economic trends affecting home shopping (pp. 17 - 22)  $49.00
 Specialist mail order companies (pp. 22 - 23)
 The challenge from the high street (pp. 23 - 29)  $54.00
 Internet retailing (pp. 29 - 34)  $59.00
 Major themes in current home shopping strategy (pp. 34 - 35)
 Structure of this report (pp. 35 - 36)
 CHAPTER 3 COST BASE ANALYSIS OF HOME SHOPPING (pp. 37 - 55)  $152.43
 Summary (pg. 37)
 The importance of the cost base (pg. 38)
 Cost factors driving diversification into home shopping (pp. 38 - 42)  $48.00
 Adverse cost factors (pp. 42 - 43)
 The cost schedule (pp. 44 - 54)  $89.00
 Conclusions (pp. 54 - 55)
 CHAPTER 4 SPECIALIST HOME SHOPPING (pp. 56 - 75)  $197.44
 Summary (pg. 56)
 Introduction: a profile of the established home shopping sector (pp. 57 - 60)  $48.00
 Broad range home shopping companies (pp. 60 - 68)  $89.00
 Product specialist home shopping companies (pp. 68 - 72)  $52.00
 Diversification into new home shopping channels (pp. 73 - 75)
 Conclusions (pg. 75)
 CHAPTER 5 THE CHALLENGE FROM THE HIGH STREET (pp. 76 - 103)  $264.96
 Summary (pg. 76)
 Introduction: the rationale for diversification (pp. 77 - 80)  $48.00
 Existing businesses with a presence in both sectors (pp. 80 - 88)  $88.00
 The surge of store-based retailers into home shopping (pp. 88 - 97)  $104.00
 The clothing sector (pp. 98 - 103)  $48.00
 Conclusions (pg. 103)
 CHAPTER 6 INTERNET RETAILING (pp. 104 - 129)  $232.22
 Summary (pg. 104)
 Introduction: the growth of Internet usage (pp. 105 - 111)  $53.00
 The Internet retail revolution (pp. 111 - 113)
 The published media retail sector (pp. 113 - 120)  $79.00
 The adoption of the Internet by multiple grocers (pp. 120 - 123)  $48.00
 The gift sector (pp. 123 - 125)
 The Internet in other retail sectors (pp. 125 - 128)  $48.00
 Conclusions (pp. 128 - 129)
 CHAPTER 7 SURVEY: HOME SHOPPING IN THE UK BOOKSELLING SECTOR (pp. 130 - 147)  $158.57
 Summary (pg. 130)
 Introduction: survey methodology (pg. 131)
 Profile of the UK bookselling sector (pp. 131 - 133)
 Home shopping in UK bookselling (pp. 133 - 141)  $86.00
 Opportunities for publishers (pp. 141 - 142)
 Opportunities for non-traditional booksellers (pp. 143 - 144)
 Future home shopping trends in bookselling (pp. 145 - 146)
 Conclusions (pp. 146 - 147)
 CHAPTER 8 FORECASTS AND CONCLUSIONS (pp. 148 - 157)  $94.12
 Summary (pg. 148)
 The evolution of the UK home shopping sector (pg. 149)
 Cost base factors in home shopping (pp. 149 - 150)
 Specialist home shopping companies (pp. 150 - 151)
 New entrants from store-based retailing (pp. 152 - 153)
 The Internet revolution (pp. 154 - 155)
 Forecasts (pp. 156 - 157)
 APPENDICES (pp. 158 - 165)  $49.10
 Glossary (pp. 158 - 159)
 Sources (pg. 159)
 Research methodology (pp. 159 - 160)
 Retailers Internet sites (pp. 160 - 161)
 Index (pp. 162 - 165)