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CPG Marketing Mix
Jupiter Research Corporation - 10/1/2002 - 6 Pages - ID: JUPT819084
URL: http://www.marketresearch.com/product/display.asp?productid=819084
Online Download - $225.00
Abstract
Despite the glut of cheap online advertising inventory available, consumer packaged goods companies (CPGs) have yet to move more than a fraction of their advertising to the Web.
Table of Contents
- How much will CPGs invest in online advertising and
marketing over the next five years?
- Which CPG categories will expand the share of Web-based
marketing in their overall marketing mix?
- How much do CPG-specific online advertising dollars
contribute to total online ad spending?
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