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Short Break Holidays
Key Note Publications Ltd - 4/1/1999 - 70 Pages - ID: KEYL432915
URL: http://www.marketresearch.com/product/display.asp?productid=432915

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Abstract

Key Note estimates that the short break holiday market (1 to 3 nights duration) increased by 1% in 1998 to reach £3.9bn (excluding outbound fares). In contrast, 1996 and 1997 showed marked growth (over 5% in 1996 and 19% in 1997). The first half of 1998 had shown similar promise, but consumer concern over the economy in the second half of the year thwarted the likelihood of strong growth.

Short break holidays are taking an increasing share of all holidays taken by UK residents, rising from 40% of all holidays in 1994 to 41% of holidays in 1998. Overseas short break holidays are driving the growth in the short break sector. Between 1994 and 1998, the share taken by domestic short breaks fell from 84% to 79% of expenditure (excluding international fares).

Expenditure on domestic short breaks by UK residents fell slightly by 0.6% in 1998, to approximately £3.1bn. However, between 1993 and 1998, the number of domestic short breaks taken by UK residents increased by 50%, while expenditure increased by 39%, making short breaks one of the fastest growing sectors of the UK domestic holiday market.

Commercial accommodation has maintained its share of domestic short break trips at around 48% in the last few years. In terms of expenditure, trips using commercial accommodation have grown in importance, from 64% of total domestic short break expenditure to 70%. Hotels and guest houses are the most important types of commercial accommodation with approximately 25% of the total market, while staying with friends and relatives captures around 40% of the market. Within the commercial market, hotels and guest houses account for 53% of the market in terms of trips and 67% in terms of expenditure. In 1998, this was equivalent to approximately 9.2 million hotel and guest house short breaks, and £2bn of expenditure.

Although the packaged short break holiday market is fragmented, it is starting to become concentrated, particularly in the outbound short break tour operating sector. In 1997, the market leaders, the Bridge Travel Group and Cresta Holidays, were both owned by the Belgian-based Sun International until they were taken over by the second largest UK mass-market tour operator, Airtours. Similarly, Thomson, the largest UK outbound tour operator with the fourth largest short break programme, acquired a short break programme from Crystal which was about the seventh largest outbound short break programme in 1998. While ownership of the major brands has changed in recent years, the major brands have increased their share of the market. Between 1994 and 1998, the top seven brands increased these brands share of the market from 45% to 61%. Key Note forecasts that the number of domestic short break trips will grow by 30.1% between 1998 and 2003, to reach 47.9 million trips. Over the same period, outbound short break trips will grow at a faster rate of 46.8%, to 5.3 million trips.

 
 

Table of Contents
Executive Summary

Market Definition

  • Introduction
  • Market Position
  • Market Trends
  • Table 1: The Uk Tourism Market By Value (£M And %), 1994-1998
  • Table 2: The Uk Tourism Market Share As A Proportion Of Consumer Expenditure (£Bn And %), 1994-1998
  • Table 3: Uk Short Break Holiday Market Share Of Tourism And Consumer Expenditure (£M And %), 1994-1998

Market Size

  • The Total Market
  • Market Sectors
  • Table 4: The Uk Short Break Holiday Market By Value (£M And %), 1994-1998
  • Table 5: The Uk Short Break Holiday Market By Volume (Million Trips, % And £), 1994-1998
  • Table 6: Growth In The Uk Domestic Short Break Holiday Market By Volume And Value (£M, Million Trips, % And £), 1993-1998
  • Table 7: The Uk Domestic Short Break Holiday Market By Region Of Visit (Million Trips And %), 1993-1998
  • Table 8: The Uk Domestic Short Break Holiday Market By Accommodation Type By Volume And Value (Million Trips, £M And %), 1994, 1996 And 1997
  • Table 9: The Uk Domestic Short Break Holiday Market By Mode Of Transport (Million Trips And %), 1994, 1996 And 1997
  • Table 10: The Uk Domestic Short Break Holiday Market By Type Of Resort (£M, Million Trips And %), 1994, 1996 And 1997
  • Table 11: Growth In The Uk Outbound Short Break Holiday Market By Value And Volume (£M, Million Trips, £ And %), 1994-1998
  • Table 12: Growth In The Outbound Short Break Holiday Market By Volume (000 Visits), 1995-1998
  • Table 13: The Uk Outbound Short Break Holiday By Quarter By Arrangement (000 Visits), 1996-1998
  • Table 14: Growth In Uk Outbound Short Break Holiday Market By Mode By Volume (000), 1995-1998

Industry Background

  • Introduction
  • Industry Concentration
  • Distribution
  • Table 15: Number Of Hotel Businesses In The Uk, 1992-1997
  • Table 16: Estimated Breakdown Of Uk Hotel Accommodation By Concentration (Number Of Bedrooms And %), 1997/1998
  • Table 17: Market Shares Of Top Five Air-Inclusive Tour Operators By Volume (%), 1995-1998
  • Table 18: Holiday Booking Procedure Used By Adults (000 Adults And %), 1997-1998
  • Table 19: Domestic Short Break Holiday Market By Distribution (%), 1994, 1996 And 1997
  • Table 20: Length Of Time Before The Holiday Booking Was Made (%),1996-1998

Competitor Analysis

  • The Marketplace
  • Leading Domestic Accommodation
  • Leading Outbound Tour Operators
  • Advertising And Promotion
  • Table 21: Major Hotel Groups (Number Of Hotels And Bedrooms), 1998
  • Table 22: Granada Group Plc- Financial Summary (£M And %), Year Ending 31st September 1994-1998
  • Table 23: Whitbread Plc - Financial Summary (£M And %), Year Ending 1st March 1995-1998
  • Table 24: Thistle Hotels Plc - Financial Summary (£M And %), Year Ending 31st December 1993-1997
  • Table 25: Ladbroke Group Plc - Financial Summary (£Bn, £M And %), Year Ending 31st December 1993-1997
  • Table 26: Stakis Plc - Financial Summary (£M And %), Year Ending 31st September 1994-1998
  • Table 27: Ttg Independent Holiday Group - Financial Summary (£M And %), Year Ending 31st December 1995-1997
  • Table 28: The Rank Group Plc - Financial Summary (£M And %), Year Ending 31st December 1995-1997
  • Table 29: Holidaybreak Plc - Financial Summary (£M And %), Year Ending 30th September 1993-1998
  • Table 30: Estimated Shares Of Outbound Package Holiday Operators (000 Trips And %), 1994-1998
  • Table 31: Airtours Plc - Financial Summary (£M And %), Year Ending 30th September 1994-1998
  • Table 32: Travelscene Ltd - Financial Summary (£M And %), Year Ending 30th April 1994-1998
  • Table 33: Thomson Travel Group (Holdings) Ltd - Financial Summary (£M And %), Year Ending 31st December 1996 And 1997
  • Table 34: Main Media Advertising Expenditure By Selected Operators In The Short Break Holiday Market (£000), 1996-1998

Strengths, Weaknesses, Opportunities And Threats (Swot)

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Buying Behaviour

  • Consumer Penetration And Repeat Purchase
  • Age Profile
  • Demographic Profile
  • Regional Breakdown
  • Seasonality Of Travel
  • Table 35: Holiday Taking - Consumer Penetration And Repeat Purchase (000 Adults And %), 1995-1998
  • Table 36: Weekend Hotel Breaks (1-3 Nights) In The Uk - Consumer Penetration And Repeat Purchase (000 Adults And %), 1995-1998
  • Table 37: Age Profile Of Uk Adults On Domestic Short Breaks (%), 1996-1997
  • Table 38: Demographic Profile Of Uk Adults On Weekend Hotel Breaks (000 Adults And %), 1998
  • Table 40: Regional Profile Of Uk Adults On Weekend Hotel Breaks (000 Adults And %), 1997-1998
  • Table 40: Domestic Holiday Taking - Month Of Departure (%), 1996 And 1997

Outside Suppliers To The Industry

  • Introduction
  • Domestic Destinations
  • Outbound
  • Table 41: Domestic Short Break Holiday Destinations (%), 1995-1997
  • Table 42: Outbound Short Break Holiday Destinations, (Number And %), 1996-1998
  • Table 43: Thomas Cook Holidays Top Ten City Breaks, 1998 And 1999

Current Issues

  • Value-Added Tax
  • The Millennium
  • Hotel Grading
  • Deregulation Of European Air Travel And Low-Cost Airlines
  • Abolition Of Duty Free
  • New Technology

Forecasts

  • Forecasts 1999 To 2003
  • Table 44: The Forecast Short Break Holiday Market By Volume (Million Trips), 1999-2003

Company Profiles

  • Introduction
  • Definitions
  • Further Information

Further Sources

  • Associations
  • Periodicals
  • Directories
  • General Sources
  • Hbi Uk Information Sources
  • Government Publications
  • Other Sources

 

Buy by the Section

 Market Definition (pp. 10 - 17)  $48.00
 Market Size (pp. 18 - 20)  $48.00
 Industry Background (pp. 21 - 27)  $48.00
 Competitor Analysis (pp. 28 - 45)  $109.00
 Strengths, Weaknesses, Opportunities and Threats (pp. 46 - 47)  $48.00
 Buying Behaviour (pp. 48 - 51)  $48.00
 Outside Suppliers to the Industry (pp. 52 - 55)  $48.00
 Current Issues (pp. 56 - 61)  $48.00
 Forecasts (pp. 62 - 65)  $48.00
 Company Profiles (pp. 66 - 76)  $56.00
 Further Sources (pp. 77 - 89)  $75.00