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Writing the Cookbook for Mobile Financial Services Value: What Are the Right Ingredients? Abstract The immediacy, flexibility and portability of the mobile channel are attracting attention and funding from the financial industry. Because of these characteristics, delivery of financial services applications via mobile data networks clearly has potential for the long term. Today's mobile financial services applications do not fully leverage this unique value due to limitations in content, devices, and technology. Basic value levels, chiefly access to information by pull or push, remain dominant across much of the world. While the trend is toward more mobile delivery of sophisticated services such as wireless transactions on demand, the ability to truly build on the immediacy, flexibility and portability of mobile data capabilities is not yet complete. |