This report discusses the market for smoking cessation products. Since the last report, published in April 2002, the number of smokers in the UK has continued to remain stable. The smoking cessation aids market is projected to grow steadily from £80,000 in 2003 to £89,000 in 2004. Among the UK adult population, 43% of smokers have failed to quit in previous attempts. Factors that influence this market include the effectiveness of new products, support programmes, and marketing campaigns targeted towards serial quitters. By analysing the demographic and behavioural trends of current smokers, nicotine replacement manufacturers can create improved prevention strategies for the future. According to Mintel, product innovation and integrated marketing are the keys to further growth in the smoking cessation aids market.
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