In addition to the data continuously tracked in these twice yearly surveys, information in the Spring 2004 report includes identification of the major retail chains where the affluent have shopped in the past 90 days; non-news magazines read regularly; the ways that the affluent learn about new home products and new resorts and vacation destinations; and the things that give the affluent the most pleasure or satisfaction.
The report shows historical trend data, where available, and current data for segments within the overall affluent population.
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