Global Consumer Trends: Comfort
By: Datamonitor
Introduction
The Comfort mega-trend is driven by demands for safety, escapism, simplicity and tradition. In many ways, the Sensory versus Comfort mega-trend trade-off represents the problems associated with balancing a desire for new experiences
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9/29/2009
$3,995.00
Star Power - US
By: Mintel International Group Ltd.
The new world of entertainment branding
Consistent with Mintel’s Black Americans’ Shopping and Spending Patterns—U.S., March 2008 and Hispanic Shopping and Spending Patterns—U.S., February 2008, the analysis that follows indicates that blacks and Hispanics tend
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9/1/2009
$3,995.00
Refusing to Grow Old Gracefully - UK
By: Mintel International Group Ltd.
The impact of today's grandparents who are Refusing to Grow Old Gracefully
The growing number of over-45s represents a force to be reckoned with! Today there are 25.7 million adults aged 45+ in the UK;
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Gaming in the Interactive World - US
By: Mintel International Group Ltd.
As consumers increasingly look to the web for entertainment and socializing, gaming companies have been anxiously seeking new ways to incorporate the web into their platforms—and avoid losing young consumers to the social media, online
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7/1/2009
$3,995.00
FOCUS: Latino 2009
By: Horowitz Associates, Inc.
Our best-selling study on the Hispanic market: This study analyzes the attitudes, interest, and likely purchase behavior of English-oriented, Bilingual and Spanish-dominant Latino households for television programming, digital cable, advanced and interactive services, the Internet
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5/8/2009
$4,400.00
Black Entertainment- US
By: Mintel International Group Ltd.
Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities that remains consistent
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5/7/2009
$3,995.00
KGOY (Kids Growing Older, Younger) - UK
By: Mintel International Group Ltd.
Changing product marketing in the face of KGOY (Kids Growing Older, Younger)
The marketing world loves to espouse that kids are getting older younger (KGOY). The received wisdom is that today’s children are much more
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5/1/2009
$3,995.00
Over-50s Consumer
By: Key Note Publications Ltd
Adults aged 50 and over accounted for 34% of the total UK population in 2007. Official forecasts indicate that the number of UK residents aged 45 and over will increase by 7.7% between 2008 and
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4/1/2009
$1,618.20
State of Cable and Broadband 2009
By: Horowitz Associates, Inc.
Since 1993, the national State of Cable survey has tracked the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. This is THE definitive study about consumers and the pay TV business,
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