The Pleasure Principle is the Food & Beverage Industry Report from the Cultural Intelligence Agency, Sputnik Inc. The Pleasure Principle identifies the major trends that will drive the food and beverage industry in the next 3 to 5 years. The Pleasure Principle delivers strategic branding and product platforms verified by macro cultural trends and industry analysis. The Pleasure Principle is based on over 50 original interviews conducted with leading experts throughout the United States, Japan, United Kingdom, Europe, South America and Asia.
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