Countries covered: Austria
Our full 2003 coverage on "Home Shopping in Europe" covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland. We have not included the small Baltic States, or the Slovak Republic and nor have we included Romania and Bulgaria which though larger in population are still underdeveloped in economic and retail terms. These markets are covered in our more general report "Retailing in Emerging European Markets", also published in 2003.
Company profiles are included in reports for countries in which they operate, or are about to enter. In the case of Amazon.com, we have profiled it in every country. Although this pure Internet retailer is only present in the UK, France and Germany, its products can be purchased from further afield.
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