Countries covered: United States
As consumer attitudes towards food in general have moved from simply fuel for the body to a vehicle for achieving specific health goals, so too has the emphasis of food ingredients changed. Ingredients that fortify (herbals, vitamins and minerals) and ingredients that reduce (low calorie sweeteners, low-carbohydrate polyols) have become important parts of the product development process crucial to creating foods that are healthful and popular. Researching the levels and patterns of ingredient use in new products is a unique way to understand where the food industry is heading.
Unlike the standard Mintel report, which focuses on the end-consumer market, this report deals with an intermediate market level-where ingredients are sold to food manufacturers in an industrial wholesale process. Consumers affect intermediate markets only to the extent that their demand for retail products for both body and mind in turn drive the number of products in which the featured ingredients appear. The incidence of usage of many ingredients is examined in this report, via the GNPD database. A host of other factors that impact the markets for these ingredients are also analyzed, such as innovation within the ingredients market, regulation, and global competition.
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