Introduction:
UK consumers are some of the most trend-led in Europe. UK Consumer Trends examines just exactly what the extent of trend adoption is in the UK and how much consumer packaged goods spending is influenced as a result. Over 30 consumer trends, 40 consumer occasions and 80 consumer segments are quantified - highlighting emerging consumer behaviors and needs relevant to the CPG industry.
Scope:
* 80 UK consumer segments sized and assessed since 1997 with forecasts to 2007
* Over 30 UK consumer trends pinpointing consumers’ specific needs are quantified by value over time with forecasts to 2007
* 40+ UK consumer occasions are measured and assessed for the future impact they will have on where and when consumers eat, drink and use personal care
* Actionable recommendations provide the practical knowledge for turning these trends into profits.
Report Highlights:
Rising body-shape consciousness is costing the UK alcoholic drinks industry UK£1.1 billion a year. Despite this, British consumers are getting fatter. 16.9 million men and women were overweight or obese in 2002. In 2007 a further 1.2 million consumers will be overweight or obese - bringing the total to 18.1 million - 30% of the population.
27.9 million UK consumers suffer from above normal levels of stress or depression. Less job security and busier lifestyles ensure that this is a growing trend, creating opportunities for CPG players. Consumers place more value on goods that provide simplicity, timeliness and familiarity when stressed but value pleasure and ease when de-stressing.
The mass adoption and use of mobile phones has driven consumers to treat public space as if it were private, hence increasing consumers’ willingness to consume on-the-move. Predictable commuter delays are driving more planned consumption on-the-go - in 2002 5% of consumers journeys involved the use of personal care items.
Reasons to Purchase:
* Identify new insights about UK consumers based on the analysis of 80 consumer segments, 40+ consumer occasions and 30+ consumer trends.
* Profit from the prescriptive action points that provide the practical knowledge for successfully exploiting these trends.
* Benefit from exhaustive research comprising 40 separate studies, 150 industry interviews, 100 retail storechecks, 20 UK consumer surveys and more.
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