In addition to the data continuously tracked in these twice yearly surveys, new information in the Fall 2003 report includes the percent of the affluent who use the internet for their shopping for nineteen product types, from cookware to prescription medications to stocks and mutual funds. The report identifies the types of non-profit organizations that are most likely to be the beneficiaries of major gifts from the affluent. Also identified are the brands that the affluent feel are most representative of the highest level of quality, and the retail chains that provide the best combination of product, price, and service.
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