The market for cameras, film and processing is in a state of rapid change. The influx of digital cameras has begun a revolution in the marketplace. While it will be good for camera retailers, creating a short-term boom in camera sales, its influence on film and photo processing will be longer lasting and more dramatic. Consumers will have greater choice of how to store their images, and computers will play a greater part in processing family photographs. Clearly owners of digital cameras will not need film, but they can be encouraged to have conventional prints made, helping to make up for the drop in sales revenue from 35mm and APS films.
This report looks at the retailing of cameras, film, and developing and printing, and addresses the issue of change in the market. It assesses the impact of digital photography so far, and looks at strategies for the retailers as the industry blossoms. It also asks how long-lived the digital revolution will be, given the spectre of wider distribution of camera-phones in the near future.
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