Countries covered: United Kingdom
Mintel has produced a number of special reports dealing with children and families. The two most recent reports were Marketing to Children Aged 7-10 - UK, Special Report, 2001 and Marketing to Children Aged 11-14 - UK, Special Report, 2002, which were both published in 2002 and looked at the lifestyles and spending from the point of view of children. The last report to focus on parents was Family Lifestyles and the Effect of Work, published in 2000.
This report examines lifestyles and spending from the perspectives both of parents and of children, with a particular focus on purchase decision-making. It uses research from a number of sources, including a survey commissioned by Mintel from NOP among a sample of 4,040 adults, including 1,349 with children living at home (981 with children under 16) conducted in April 2003. Other sources include the Youth TGI surveys among 7-10 and 11-14-year-olds, both reanalysed by Mintel, and the adult TGI survey, plus a number of government surveys.
Related Reports:
Profiting From Consumer Mega-Trends in Asia Pacific: Health
Targeting Emerging Consumer Segments The Recession-Proof Consumer
Global Consumer Trends: Income Complexity
Global Consumer Trends: Connectivity
Global Consumer Trends: Lifestage Complexity
The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In Russia
Affluent Market Tracking Study #16, Fall 2009 Survey of the Wealthiest 10% of US Households
Global Consumer Trends: Age Complexity
The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In The Netherlands
Value, Passions & Incentives - In Relation To Climate Change: Environmental Choices 2.C
|
(0 items)
